Feeds

Ford to drive green motoring with 'leaves and vines' dashboard

SmartGauge to 'enlighten' drivers into better fuel economy

Intelligent flash storage arrays

'Leccy Tech Ford appears to have come to the conclusion that the way to save the planet is to patronise its customers into compliance. That at least is the only conclusion we can draw from its new SmartGauge dashboard.

"SmartGauge with EcoGuide" instrument clusters will appear in the 2009 Ford Fusion and Mercury Milan hybrids.

Essentially a pair of hi-res colour LCD displays that site on either side of the speedometer, the SmartGuage is designed to inform and educate the driver about how to get the best from his or her hybrid.

Ford SmartGauge with EcoGuide

Ford's SmartGauge with EcoGuide: growing leaves and vines show how planet-protecting you are

Or, as Ford puts it, "inform, enlighten, engage and empower" the eco-conscious motorist.

Do well and you will be rewarded by a delicate tracery of “growing leaves and vines” appearing on the display to demonstrate how Gaia is burgeoning as a result of your considerate motoring.

"The driver is immediately engaged by the SmartGauge displays... with a special greeting that combines illumination and graphics," chirps the motor company.

Ford SmartGauge with EcoGuide

Also shows useful data

"A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower," it added, whimsically.

So that's the 2008 award for the silliest idea to come out of the motoring industry taken care of...

More usefully, the screen provides a review of important information gleaned from your most recent journey, such as fuel economy, battery charge and comparative performance data from previous outings.

The good news? It doesn't seem likely that we will see SmartGauge on our side of the pond, and at least they didn't go the whole nine yards and fit the system with HUD to project an image of a weeping Al Gore onto the windscreen begging you to think about the planet.

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Comet Siding Spring revealed as flying molehill
Hiding from this space pimple isn't going to do humanity's reputation any good
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
LONG ARM of the SAUR: Brachially gifted dino bone conundrum solved
Deinocheirus mirificus was a bit of a knuckle dragger
MARS NEEDS WOMEN, claims NASA pseudo 'naut: They eat less
'Some might find this idea offensive' boffin admits
No sail: NASA spikes Sunjammer
'Solar sail' demonstrator project binned
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.