Feeds

Ford to drive green motoring with 'leaves and vines' dashboard

SmartGauge to 'enlighten' drivers into better fuel economy

Internet Security Threat Report 2014

'Leccy Tech Ford appears to have come to the conclusion that the way to save the planet is to patronise its customers into compliance. That at least is the only conclusion we can draw from its new SmartGauge dashboard.

"SmartGauge with EcoGuide" instrument clusters will appear in the 2009 Ford Fusion and Mercury Milan hybrids.

Essentially a pair of hi-res colour LCD displays that site on either side of the speedometer, the SmartGuage is designed to inform and educate the driver about how to get the best from his or her hybrid.

Ford SmartGauge with EcoGuide

Ford's SmartGauge with EcoGuide: growing leaves and vines show how planet-protecting you are

Or, as Ford puts it, "inform, enlighten, engage and empower" the eco-conscious motorist.

Do well and you will be rewarded by a delicate tracery of “growing leaves and vines” appearing on the display to demonstrate how Gaia is burgeoning as a result of your considerate motoring.

"The driver is immediately engaged by the SmartGauge displays... with a special greeting that combines illumination and graphics," chirps the motor company.

Ford SmartGauge with EcoGuide

Also shows useful data

"A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower," it added, whimsically.

So that's the 2008 award for the silliest idea to come out of the motoring industry taken care of...

More usefully, the screen provides a review of important information gleaned from your most recent journey, such as fuel economy, battery charge and comparative performance data from previous outings.

The good news? It doesn't seem likely that we will see SmartGauge on our side of the pond, and at least they didn't go the whole nine yards and fit the system with HUD to project an image of a weeping Al Gore onto the windscreen begging you to think about the planet.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Antarctic ice THICKER than first feared – penguin-bot boffins
Robo-sub scans freezing waters, rocks warming models
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Your PHONE is slowly KILLING YOU
Doctors find new Digitillnesses - 'text neck' and 'telepressure'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
NASA launches new climate model at SC14
75 days of supercomputing later ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.