Feeds

Beatles to bless Rock Band

Drum along with Ringo

3 Big data security analytics techniques

Apple Corps, the Beatles' licensing company, is expected to announce a deal that brings the catalogue to the popular play-along game Rock Band today. Press received notification of a new "Global Music Project" partnership with Apple Corps from MTV yesterday. Viacom subsidiary MTV in turn owns the developer of Rock Band, Harmonix.

Apple Corps has snubbed the digital downloads market, but its reluctance doesn't seem so daft now, given the phenomenal growth of karaoke-style playalong games. Although digital song sales snagged over $2bn last year, most of which is through the other Apple's iTunes Store, the market for music-based games including Guitar Hero and Rock Band is almost as large at $1.2bn, and is growing at a far faster clip. By comparison, ringtones generated $7bn last year. That's serious money.

As with the Nintendo Wii, it demonstrates how successful technology companies can be when they remember the basics. And it also shows how much real value can be generated - and real dollars returned to creators - when the music business thinks about licensing, rather than merely shifting units.

One problem has already been posed in the Wall Street Journal, which trails today's announcement. With much of the Beatles' Baby Boomer audience old enough to be Steve Jobs' Dad - how appealing will the Beatles catalogue be to the partying twenty-somethings who have helped Rock Band ratchet up four million sales?

We'll doubtless find out when the press conference - scheduled for 2pm UK time (7am Pacific Time) - gets underway. But the answer's obvious. Just create an "indie edition" that features a bit less When I'm 64 and a bit more Paperback Writer - along with perennial stoner faves Rain and Flying.

Sorted. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.