Feeds

Beatles to bless Rock Band

Drum along with Ringo

New hybrid storage solutions

Apple Corps, the Beatles' licensing company, is expected to announce a deal that brings the catalogue to the popular play-along game Rock Band today. Press received notification of a new "Global Music Project" partnership with Apple Corps from MTV yesterday. Viacom subsidiary MTV in turn owns the developer of Rock Band, Harmonix.

Apple Corps has snubbed the digital downloads market, but its reluctance doesn't seem so daft now, given the phenomenal growth of karaoke-style playalong games. Although digital song sales snagged over $2bn last year, most of which is through the other Apple's iTunes Store, the market for music-based games including Guitar Hero and Rock Band is almost as large at $1.2bn, and is growing at a far faster clip. By comparison, ringtones generated $7bn last year. That's serious money.

As with the Nintendo Wii, it demonstrates how successful technology companies can be when they remember the basics. And it also shows how much real value can be generated - and real dollars returned to creators - when the music business thinks about licensing, rather than merely shifting units.

One problem has already been posed in the Wall Street Journal, which trails today's announcement. With much of the Beatles' Baby Boomer audience old enough to be Steve Jobs' Dad - how appealing will the Beatles catalogue be to the partying twenty-somethings who have helped Rock Band ratchet up four million sales?

We'll doubtless find out when the press conference - scheduled for 2pm UK time (7am Pacific Time) - gets underway. But the answer's obvious. Just create an "indie edition" that features a bit less When I'm 64 and a bit more Paperback Writer - along with perennial stoner faves Rain and Flying.

Sorted. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.