Feeds

Oprah cuddles Kindle

Amazon's toy gets talk show sofa space

3 Big data security analytics techniques

Oprah Winfrey is set to report that her favourite gadget is Amazon's Kindle e-book reader, and she's invited Amazon founded Jeff Bezos onto her show to explain why it's good to read electric.

The fact that the queen of chat would soon be revealing her perfect battery-powered companion was revealed in teaser videos, but one blog noticed Amazon had put enough text into their XML meta-headings to reveal the truth, a truth which has now been confirmed by an email sent to subscribers reporting Jeff's appearance.

The Kindle, for those who don't get Newsweek, is an electronic book reader- using electronic ink to display easily-readable text. It also features a cellular connection used to update publications - basically a mobile phone without voice - which enables subscribers to automatically get updated magazines and such. For more arcane reasons the Kindle also features a keyboard.

Getting onto Oprah, in such good time for Christmas, is something of a coup for Amazon. Given the impact the lady has on book sales thanks to her own massively popular book club, it's hard to overestimate the value of her endorsement.

Quite how well the Kindle is selling is very debatable - Amazon won't share any figures beyond telling analysts that estimates of over a quarter of a million being sold during 2008 were "extremely high".

Back in June Prime View International, who make screens for the Kindle as well as Sony's competing reader, were predicting that they'd be shipping 120,000 screens a month, with 60 per cent of those going to Amazon - which would predict sales figures closer to a million during 2008.

Of course, all that was before the world economy went to shit, and consumers who previously thought e-ink was a cool idea might balk when it comes down to a choice between an electronic book and food on the table. (Does no one go to libraries anymore?) So an endorsement from Oprah can only be a good thing for a technology that desperately needs to get into the mainstream before the early adopters run out of cash. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.