Feeds

Google: Guinea pig brainwaves prove video ads 'compelling'

When you watch YouTube, what's your 'skin response'?

Secure remote control for conventional and virtual desktops

As part of its increasingly desperate attempt to actually make some money from YouTube, Google is reading the brainwaves of human guinea pigs in an effort to judge the effectiveness of video ads.

As reported by ZDNet, Google has teamed with an outfit dubbed NeuroFocus to measure the impact of video overlay ads on brain activity, eye movement, and, um, skin response.

NeuroFocus bills itself as a company that applies "the latest advances in neuroscience to the world of advertising and messaging," and after running those Googlicious EEG brain scans, it has reached the following conclusions:

1) InVideo overlay ads are compelling

2) InVideo overlay ads add to user experience

3) InVideo overlay ads improve positive brand response

Which makes us wonder whose brains they were scanning. If you know someone who finds InVideo overlay ads "compelling," do drop us a line.

Of course, we've yet to meet someone who's even marginally compelled to click on other Google ads, and last quarter, the company raked in $1.35bn in profits.

With search ads, however, we wouldn't be surprised if there are millions on people on earth who don't realize they're ads.

In any event, Google's brain-scan-fueled video ad conclusions are just what you'd expect from the world's largest ad broker. In announcing quarterly earning this summer, co-founder Sergey Brin dubbed Google's search ads "a very important source of information." And on the search side, the company has far less reason to talk such nonsense.

On the video side, the company is having some trouble convincing old school Madison Avenue types that YouTube ads are worthwhile. If you paid $1.65bn for a website no one wanted to advertise on, you'd be tossing brainwave nonsense too. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.