Feeds

Sony Ericsson to reduce handset range by 20 per cent

Too many mobiles

Intelligent flash storage arrays

Sony Ericsson plans to slash the number of handsets in its mobile phone line-up following its first quarterly loss in more than five years.

Dick Komiyama, Sony Ericsson's President, said the company will cull 20 per cent of its current handset range, according to a Financial Times report.

Sony Ericsson's website currently displays a range that extends to 73 phones. It's not clear whether the company will drop 15 of them straight away or manufacture fewer models going forward.

Either way, Sony Ericsson will be left with 58 phones on offer, which is barely better than 73 if you're trying to stop confusing consumers with an overwhelming range of models.

We'd argue that the company should cut its range to 20 per cent. Does the world really need any more Sony Ericsson models than that? Or from any other vendor, for that matter?

In addition to the 20 per cent range reduction, SE will also merge its three handset development divisions into one. Both changes, Komiyama claimed, will help the company reduce duplication and improve efficiency.

The firm reported a net loss of €25m ($32m/£20m) during its third fiscal quarter of this year, which ended on 30 September, compared with a profit of €267m ($342m/£211m) in the same period last year.

SE shipped 25.7m handsets during Q3 FY2008.

Sony Ericsson Phone Reviews
Xperia X1
Walkman W890
Walkman W760
C702 Rugged
Cyber-shot C902

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.