Feeds

Watchdog snarls at Commando Krav Maga

'Devastating Israeli Fighting System' no match for ASA

Internet Security Threat Report 2014

The Advertising Standards Authority has ordered Combat Survival Inc, trading as Commando Krav Maga, to stop claiming its main man Moni Aizik is a terror-busting, "Ex-Israeli Special Forces Commando" human death machine.

For those of you not au fait with what experts in doing other people bodily harm apparently consider "the most devastating fighting system in the world", it's an Israeli-developed damage-dispensing discipline "based on simple and reflexive moves" which allows you to "defeat attackers (even multiple attackers) armed with knives, guns, bottles, sticks, baseball bats etc" and "debilitate your opponent immediately irrespective of his size, training background or experience level".

Well, that didn't intimidate the ASA, which took exception to a magazine ad punting Commando Krav Maga which contained the text: "MONI AIZIK *Ex-Israeli Special Forces Commando *World Renowned Combat Expert *Counter Terrorism Expert *Instructor to No Holds Barred World Champions".

The single complaint questioning these impressive credentials came from none other than the Central London School of Krav Maga, which "challenged whether the claims that Moni Azik was an 'Ex-Israeli Special Forces Commando' and a 'Counter Terrorism Expert' could be substantiated".

Commando Krav Maga brilliantly responded that "documents that related to Moni Aziks [sic] military experience and counter terrorism expertise were considered classified by the Israeli military and were not readily available". It stressed that "members of highly specialised units were not permitted to specify which unit they had belonged to or the duties they had performed; to do so would break the military code of conduct".

Confronted with this military wall of silence, the ASA noted that CAP Code clause 3.1 says advertisers "must hold evidence before making claims, which should be sent without delay if requested by the ASA".

It ruled the ad breached "CAP Code clauses 3.1 (Substantiation) and 7.1 (Truthfulness)", and proclaimed: "The ad must not appear in its current form. We told Commando Krav Maga not to repeat the claims."

Fair enough, although we can't help but feel this could have been settled "in-house" by the international Krav Maga community, with the Central London School dispatching its top deathmonger to check Aizik's credentials for himself.

The winner could then, of course, challenge either Chuck Norris or the Shaolin Temple kung fu monks in the Vulture Central's Arena of Death for the title of "Hardest Man in on the Planet - Ever!" ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.