Feeds

Watchdog snarls at Commando Krav Maga

'Devastating Israeli Fighting System' no match for ASA

Secure remote control for conventional and virtual desktops

The Advertising Standards Authority has ordered Combat Survival Inc, trading as Commando Krav Maga, to stop claiming its main man Moni Aizik is a terror-busting, "Ex-Israeli Special Forces Commando" human death machine.

For those of you not au fait with what experts in doing other people bodily harm apparently consider "the most devastating fighting system in the world", it's an Israeli-developed damage-dispensing discipline "based on simple and reflexive moves" which allows you to "defeat attackers (even multiple attackers) armed with knives, guns, bottles, sticks, baseball bats etc" and "debilitate your opponent immediately irrespective of his size, training background or experience level".

Well, that didn't intimidate the ASA, which took exception to a magazine ad punting Commando Krav Maga which contained the text: "MONI AIZIK *Ex-Israeli Special Forces Commando *World Renowned Combat Expert *Counter Terrorism Expert *Instructor to No Holds Barred World Champions".

The single complaint questioning these impressive credentials came from none other than the Central London School of Krav Maga, which "challenged whether the claims that Moni Azik was an 'Ex-Israeli Special Forces Commando' and a 'Counter Terrorism Expert' could be substantiated".

Commando Krav Maga brilliantly responded that "documents that related to Moni Aziks [sic] military experience and counter terrorism expertise were considered classified by the Israeli military and were not readily available". It stressed that "members of highly specialised units were not permitted to specify which unit they had belonged to or the duties they had performed; to do so would break the military code of conduct".

Confronted with this military wall of silence, the ASA noted that CAP Code clause 3.1 says advertisers "must hold evidence before making claims, which should be sent without delay if requested by the ASA".

It ruled the ad breached "CAP Code clauses 3.1 (Substantiation) and 7.1 (Truthfulness)", and proclaimed: "The ad must not appear in its current form. We told Commando Krav Maga not to repeat the claims."

Fair enough, although we can't help but feel this could have been settled "in-house" by the international Krav Maga community, with the Central London School dispatching its top deathmonger to check Aizik's credentials for himself.

The winner could then, of course, challenge either Chuck Norris or the Shaolin Temple kung fu monks in the Vulture Central's Arena of Death for the title of "Hardest Man in on the Planet - Ever!" ®

Remote control for virtualized desktops

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.