Feeds

Watchdog snarls at Commando Krav Maga

'Devastating Israeli Fighting System' no match for ASA

Remote control for virtualized desktops

The Advertising Standards Authority has ordered Combat Survival Inc, trading as Commando Krav Maga, to stop claiming its main man Moni Aizik is a terror-busting, "Ex-Israeli Special Forces Commando" human death machine.

For those of you not au fait with what experts in doing other people bodily harm apparently consider "the most devastating fighting system in the world", it's an Israeli-developed damage-dispensing discipline "based on simple and reflexive moves" which allows you to "defeat attackers (even multiple attackers) armed with knives, guns, bottles, sticks, baseball bats etc" and "debilitate your opponent immediately irrespective of his size, training background or experience level".

Well, that didn't intimidate the ASA, which took exception to a magazine ad punting Commando Krav Maga which contained the text: "MONI AIZIK *Ex-Israeli Special Forces Commando *World Renowned Combat Expert *Counter Terrorism Expert *Instructor to No Holds Barred World Champions".

The single complaint questioning these impressive credentials came from none other than the Central London School of Krav Maga, which "challenged whether the claims that Moni Azik was an 'Ex-Israeli Special Forces Commando' and a 'Counter Terrorism Expert' could be substantiated".

Commando Krav Maga brilliantly responded that "documents that related to Moni Aziks [sic] military experience and counter terrorism expertise were considered classified by the Israeli military and were not readily available". It stressed that "members of highly specialised units were not permitted to specify which unit they had belonged to or the duties they had performed; to do so would break the military code of conduct".

Confronted with this military wall of silence, the ASA noted that CAP Code clause 3.1 says advertisers "must hold evidence before making claims, which should be sent without delay if requested by the ASA".

It ruled the ad breached "CAP Code clauses 3.1 (Substantiation) and 7.1 (Truthfulness)", and proclaimed: "The ad must not appear in its current form. We told Commando Krav Maga not to repeat the claims."

Fair enough, although we can't help but feel this could have been settled "in-house" by the international Krav Maga community, with the Central London School dispatching its top deathmonger to check Aizik's credentials for himself.

The winner could then, of course, challenge either Chuck Norris or the Shaolin Temple kung fu monks in the Vulture Central's Arena of Death for the title of "Hardest Man in on the Planet - Ever!" ®

Remote control for virtualized desktops

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.