Feeds

Dawkins' atheist ad campaign hits fundraising target

All aboard the 'there's probably no God' bus

The smart choice: opportunity from uncertainty

An atheist bid to counter religious advertising, backed by the evolutionary theorist and anti-religion firebrand Richard Dawkins, has hit its £11,000 fundraising target.

The money will pay for the UK's first "atheist bus campaign", which see will the slogan "THERE'S PROBABLY NO GOD. NOW STOP WORRYING AND ENJOY YOUR LIFE" carried by London buses.

The idea was proposed by the writer Adriane Sherine in June. She charged that Bible quote advertising running at the time might frighten vulnerable people into believing.

The fundraising campaign, organised by the British Humanist Association, was aiming to raise £5,500 from small public donations via the website Justgiving.com. Dawkins pledged to match that figure and at time of writing the total stands at £11,342.

The organisers say the aim of the advertising campaign will be to "brighten people's days on the way to work, help raise awareness of atheism in the UK, and hopefully encourage more people to come out as atheists. We can also counter the religious adverts which are currently running on London buses, and help people think for themselves."

Publicity for the controversial Christianity primer The Alpha Course is currently running on the side of buses in the capital. The atheists' rearguard action is scheduled to begin in January. ®

The Power of One Infographic

More from The Register

next story
World Solar Challenge contender claims new speed record
One charge sees Sunswift travel 500kms at over 100 km/h
SMELL YOU LATER, LOSERS – Dumbo tells rats, dogs... humans
Junk in the trunk? That's what people have
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Bad back? Show some spine and stop popping paracetamol
Study finds common pain-killer doesn't reduce pain or shorten recovery
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
Jurassic squawk: Dinos were Earth's early FEATHERED friends
Boffins research: Ancient dinos may all have had 'potential' fluff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.