Feeds

Crazy Frog won't croak again

New future for Jamba

3 Big data security analytics techniques

News Corp is killing Crazy Frog, along with the brands Jamba and Jamster. News Corp's mobile unit today announced a reorganisation of its business to "extend its global leadership in the mobile content industry".

And yes, the hideously annoying frog - the first real star of mobile content, according to Jamba CEO Maura Montanaro - won't croak again.

Fox Mobile Group, a new organisation named after the US TV and movie brand, will now manage three distinct business units focused on mobile content distribution, licensing and production. Although the brands Jamba and Jamster won't disappear immediately, a new mobile brand will be launched for the US market next year.

Jamba was founded in Berlin in 2000 by the Samwer brothers, who also started Alando, which eventually became eBay Germany. In 2004 the company spent €90m on television advertising in Germany alone, but was highly criticised for allegedly misleading customers.

A ring tone based on the weird, annoying thing called Crazy Frog became its biggest success and a worldwide hit single with a remix of "Axel F". After the Crazy Frog ads were shown 40,000 times during a single month on British television, the British Advertising Standards Authority (ASA) found that children had unwittingly run up large phone bills and ruled that the commercials couldn't be shown before 9pm.

In September 2006 the German television channels MTV, ProSieben, RTL II and Viva refused to air Jamba's advertisement for a Hitler-themed SMS-downloadable cartoon titled "Der Bonker".

When VeriSign bought the business four years ago Jamba's revenue soared to $600m, and in 2006 Rupert Murdoch's News Corp paid approximately $188m for 51 per cent shares in Jamba. It recently paid another $200m for the remaining stake. However, as ring tone sales have dropped dramatically over the last few years, a new strategy will be needed to revitalise the business.

Other vendors will probably still continue to sell the Crazy Frog ringtone, although until recently only Jamba owned the mobile rights. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
Brazilian president signs internet civil rights law
Marco Civil bill enshines 'net neutrality', 'privacy' as law
DeSENSORtised: Why the 'Internet of Things' will FAIL without IPv6
What's stopping a tinyputer invasion? An IP address shortage, says Cisco
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.