Feeds

Crazy Frog won't croak again

New future for Jamba

Application security programs and practises

News Corp is killing Crazy Frog, along with the brands Jamba and Jamster. News Corp's mobile unit today announced a reorganisation of its business to "extend its global leadership in the mobile content industry".

And yes, the hideously annoying frog - the first real star of mobile content, according to Jamba CEO Maura Montanaro - won't croak again.

Fox Mobile Group, a new organisation named after the US TV and movie brand, will now manage three distinct business units focused on mobile content distribution, licensing and production. Although the brands Jamba and Jamster won't disappear immediately, a new mobile brand will be launched for the US market next year.

Jamba was founded in Berlin in 2000 by the Samwer brothers, who also started Alando, which eventually became eBay Germany. In 2004 the company spent €90m on television advertising in Germany alone, but was highly criticised for allegedly misleading customers.

A ring tone based on the weird, annoying thing called Crazy Frog became its biggest success and a worldwide hit single with a remix of "Axel F". After the Crazy Frog ads were shown 40,000 times during a single month on British television, the British Advertising Standards Authority (ASA) found that children had unwittingly run up large phone bills and ruled that the commercials couldn't be shown before 9pm.

In September 2006 the German television channels MTV, ProSieben, RTL II and Viva refused to air Jamba's advertisement for a Hitler-themed SMS-downloadable cartoon titled "Der Bonker".

When VeriSign bought the business four years ago Jamba's revenue soared to $600m, and in 2006 Rupert Murdoch's News Corp paid approximately $188m for 51 per cent shares in Jamba. It recently paid another $200m for the remaining stake. However, as ring tone sales have dropped dramatically over the last few years, a new strategy will be needed to revitalise the business.

Other vendors will probably still continue to sell the Crazy Frog ringtone, although until recently only Jamba owned the mobile rights. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.