Feeds
85%

Apple MacBook

A complete overhaul only improves this neat notebook

Secure remote control for conventional and virtual desktops

A Sony Vaio SZ with a similar specification to the £949 MacBook costs £1199, so the MacBook can genuinely compete in terms of price and performance while also dangling Apple’s stylish design under your nose to tempt you away from rival PC brands.

MacBook 08

Stylish, fast - but at too high a price?

It’s certainly an attractive machine and we don’t doubt that many existing MacBook owners will be chomping at the bit to upgrade to the new version. Even so, the fact remains that the ‘low cost’ MacBook now costs the best part of £1000, which will obviously take it beyond the reach of many of the people who made the original MacBook such a huge success in the first place - especially during the tough times of a recession. And that includes key customer groups such as the iPod-toting students that are such an important part of Apple’s user base.

The old ‘white’ MacBook was one of the best selling machines – either desktop or laptop – that Apple has ever released, so killing it off and replacing it with a more expensive model just as the global economy is going down the toilet is a big risk.

So, as we mentioned earlier, Apple has taken out a little market-share insurance policy. Alongside the new metal MacBooks, Apple will continue to sell one of the old ‘white’ MacBook models with 2.1GHz processor, 1GB RAM, 120GB hard disk and the feeble Intel X3100 graphics chip for £719, ensuring that it still has a low-cost model available for people on a tight budget.

MacBook Late 2008

Only 2.4cm thick

What this means, in effect, is that the MacBook line has been split in two. The old ‘white’ model is still on sale for about £700, while the new ‘metal’ models establish a new price point for Apple around the £1000 mark. And, of course, the MacBook Pro is still available for people who need top-of-the-range features and performance.

Verdict

There’s no doubt that the new MacBook knocks spots off its predecessors in terms of both design and performance. However, the increased price does mean that Apple is taking something of a gamble with one of its most successful product lines. We suspect that the gamble will pay off – we really do like the new metal models, and we think punters of all kinds will when they get their hands on one – although the worldwide financial apocalypse may make some people think twice about upgrading their existing MacBook right away.

Providing a secure and efficient Helpdesk

85%

Apple MacBook

An almost complete redesign gives the MacBook a stylish new look and significantly boosts 3D performance.
Price: £999 (2GHz, 160GB HDD), £1149 (2.4GHz, 250GB HDD) RRP

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.