Feeds
85%

Apple MacBook

A complete overhaul only improves this neat notebook

Secure remote control for conventional and virtual desktops

A Sony Vaio SZ with a similar specification to the £949 MacBook costs £1199, so the MacBook can genuinely compete in terms of price and performance while also dangling Apple’s stylish design under your nose to tempt you away from rival PC brands.

MacBook 08

Stylish, fast - but at too high a price?

It’s certainly an attractive machine and we don’t doubt that many existing MacBook owners will be chomping at the bit to upgrade to the new version. Even so, the fact remains that the ‘low cost’ MacBook now costs the best part of £1000, which will obviously take it beyond the reach of many of the people who made the original MacBook such a huge success in the first place - especially during the tough times of a recession. And that includes key customer groups such as the iPod-toting students that are such an important part of Apple’s user base.

The old ‘white’ MacBook was one of the best selling machines – either desktop or laptop – that Apple has ever released, so killing it off and replacing it with a more expensive model just as the global economy is going down the toilet is a big risk.

So, as we mentioned earlier, Apple has taken out a little market-share insurance policy. Alongside the new metal MacBooks, Apple will continue to sell one of the old ‘white’ MacBook models with 2.1GHz processor, 1GB RAM, 120GB hard disk and the feeble Intel X3100 graphics chip for £719, ensuring that it still has a low-cost model available for people on a tight budget.

MacBook Late 2008

Only 2.4cm thick

What this means, in effect, is that the MacBook line has been split in two. The old ‘white’ model is still on sale for about £700, while the new ‘metal’ models establish a new price point for Apple around the £1000 mark. And, of course, the MacBook Pro is still available for people who need top-of-the-range features and performance.

Verdict

There’s no doubt that the new MacBook knocks spots off its predecessors in terms of both design and performance. However, the increased price does mean that Apple is taking something of a gamble with one of its most successful product lines. We suspect that the gamble will pay off – we really do like the new metal models, and we think punters of all kinds will when they get their hands on one – although the worldwide financial apocalypse may make some people think twice about upgrading their existing MacBook right away.

Beginner's guide to SSL certificates

85%

Apple MacBook

An almost complete redesign gives the MacBook a stylish new look and significantly boosts 3D performance.
Price: £999 (2GHz, 160GB HDD), £1149 (2.4GHz, 250GB HDD) RRP

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.