A point to note, though: the cheaper of the two new MacBooks lacks the keyboard backlight. Did it really add to much to the machine's bill of materials, Apple?
The standard pair of USB 2.0 ports are still there on the left-hand edge of the unit, along with digital audio inputs and outputs, and a "SuperDrive" multi-format CD/DVD burner. However, Apple’s traditional Firewire port has disappeared. That’s not surprising – the writing has been on the wall for Firewire for some time, although it’s very disappointing for those of us that use Firewire hard disks, or have camcorders with Firewire connectors.
The new trackpad allows the use of multi-finger ‘gestures’
Gone too is the mini DVI monitor port. In its place, there’s a new mini DisplayPort interface for hooking up an external monitor – such as the new 24in monitor that Apple has designed specifically for use with its laptops. The DisplayPort upgrade makes sense - it's the emerging standard for digital computer-monitor connections, but the full-size port isn't exactly large, leaving us wonder whether this is really just another excuse to force folk to buy an adaptor. Certainly, you don't get one in the box.
Again, the new MacBook Pro had the new mini DisplayPort connector, so it’s clear that the two product lines really are starting to merge together now. That’s good news for buyers who might want to hook the laptop up to a larger monitor, perhaps to use the MacBook as their main desktop machine, as it means that they can now get the features they need without having to pay for the more expensive MacBook Pro.
In fact, Apple CEO Steve Jobs – with his fabled ‘reality distortion field’ obviously set to 11 – actually implied that this was a price cut as the MacBook now provides features and performance comparable to that of the MacBook Pro for less than £1000.
The Air influences are clear in the keyboard
There’s a kind of logic to this, as the new MacBook really does blur the once-clear dividing line between Apple’s ‘pro’ and ‘consumer’ laptops. And, to be fair, the price of the new MacBook still compares quite favourably to rival premium-name brands.
"Writing on the wall" for Firewire?
I don't know where anyone else has been looking, but for the music recording industry the wall reads "we are hugely dependent on Firewire audio interfaces, and unless something better comes along will remain so for a very long time."
USB 2.0 doesn't cut it all, as for one thing it lacks a proper isochronos transport (software emulation is not good enough) and for another lacks the 65W of bus power needed for some of the larger, portable multi-IO devices.
If Apple are phasing out Firewire, then they are phasing out one of their core customer demographics. Madness.
FireWire+DV Cam+iLife=selling point
So now the home user who has been sold on the iLife/iMovie import and editing is out of luck? Are more cameras now coming with USB 2.0 than I recall?
Arguably FW would have taken off far more if it hadn’t for its royalty-system… which Apple pressed for and backtrack (e.g. see http://www.theregister.co.uk/1999/01/15/apple_caught_charging_crafty_firewire/ - although the $1 per port was a much-trumpeted figure but off the mark considerably)
Looking at various Mac forums, although there are a lot of ‘hey, what’s the big deal?’ comments, there are far, far more unhappy bunnies posting. The EFI-X USB device has attracted a lot of attention (especially for those whose hardware needs aren't met by Apple) and a laptop version is in the pipeline supposedly…. I suspect this announcement will further increase interest in this product.
Steve Jobs should check out the UK Apple store...
So, as far as Steve Jobs is concerned, "Actually, all of the new HD camcorders of the past few years use USB 2."
Oh really? He should maybe check out his own company's web-store, because out of 8 video cameras listed, 5 of them are miniDV based and almost certainly use firewire as the sole means of getting footage off the device for editing.
Admittedly, two are high-end semi-pro cameras and two are expensive HDV camcorders, but the purchaser of the remaining sub £200 standard def miniDV cam can look forward to shelling out £1400 just for the privilege of editing their holiday footage on a AluMac.
Yes, I'm aware the white MacBook is still available - but the message is clear - or should that be muddled, due to the above availability of new but apparently obsolete equipment from Apple.com.
Missing the Point
I've read a lot of complaints from long term Apple users, many puzzling how could Apple have done this or that that will lose them many of the devoted fans and people that kept them alive while they were down ("average Joe may not care about FW, but video editing crowd, for example, absolutely needs it, and Apple has always been about creative people").
Well, mr Tony Smith said it. Apple doen't want those users. Apple wants average Joes. Why? Because they are far greater in number and have far more money in total.
Over the years, through iPod and similar consumer stuff, Apple has reached the masses. This gave two results. It gave Apple the taste of their money and showed it that it is not any less sweet than an artist's money. It also made the widest audience interested in their products. Apple is now using what it has learned and achieved and is trying to put Mac OS X on as many desktops as possible and, aiming for the average Joe's pocket, it is shaping it's products for him (pretty, has everything what an average user wants and needs nad it doesn't cost an arm and a leg; the almost irressistably attractive Apple logo is an extra).
And the old users still have the pro line that can sathisfy their needs. They have to pay a premium, but the estimate is that, individually, they have more money than the average guy, so it's only a matter of using the potential customer base optimally.