And that’s pretty much what they got - the new MacBook is, in essence, a slightly smaller version of the MacBook Pro. Think of it as the 13in MacBook Pro that sits alongside the new 15.4in MacBook Pro and the upcoming revamped 17in model. The cheap-and-cheerful white and black plastic shells of the original MacBook have been replaced with a far more tasteful – but expensive – matte-finish aluminium chassis that's virtually identical to that of the new MacBook Pro models also released this is month - although its curved edges also owe something to the design of the ultra-portable MacBook Air.
Unlike the Air, you can easily remove the battery from the MacBook - there's a flip-up catch on the base. Under the hatch, you'll find the battery and the hard drive, which is likewise straightforward to swap for a higher-capcity model or an SSD, should you fancy one. The memory's harder to upgrade - it's under the baseplate, which is held down by half-a-dozen or so screws.
From an aesthetic point of view, the aluminium design is certainly more attractive, and it also allows Apple to streamline the MacBook a bit too. Both size and weight have been trimmed by about ten per cent, with this new model measuring just 2.4cm thick when shut, and weighing a fraction over 2kg. The entire keyboard area is made out of a single piece of aluminium - again, just like the Air - which Apple refers to as a "unibody".
New design, new port array
This helps to keep the weight down, while the rigidity of the single sheet of metal also ensures that the unit is more robust than the light plastic of the previous model. As is so often the case with Apple products, the sheer quality of the design - and you really have to get in your hands to appreciate it - goes a long way to overcoming doubts about the price.
Even so, if the new MacBook is more expensive than its predecessor then it needs to provide more than just good looks. The basic processor speeds haven’t improved much, although increasing the frontside bus speed for both processor and memory to 1GHz does boost performance somewhat. So does the the use of DDR 3, in improvement on the old models' slower DDR 2.
But the real kick in the pants comes from the use of Nvidia’s GeForce 9400M chipset.
The most recent MacBooks used Intel’s integrated GMA X3100 graphics core, part of the chip giant's 965GM chipset. It wasn't bad for general work and decoding DVDs and digital video, but it wasn’t up to the task of playing the latest generation of 3D games. This meant that the MacBook was, frankly, absolutely rubbish as a games machine. We can still remember the time we tried to run Quake Wars on our old white MacBook and managed to get something in the region of one frame per fortnight.
Apple claims that the graphics core integrated into the 9400M is five times faster than the one built into earlier MacBooks – although to some extent the numbers here are almost irrelevant as our white MacBook simply falls flat on its face when we try to load recent games such as Call of Duty 4. So the mere fact that the new MacBook can run games such as this at all is an improvement.
"Writing on the wall" for Firewire?
I don't know where anyone else has been looking, but for the music recording industry the wall reads "we are hugely dependent on Firewire audio interfaces, and unless something better comes along will remain so for a very long time."
USB 2.0 doesn't cut it all, as for one thing it lacks a proper isochronos transport (software emulation is not good enough) and for another lacks the 65W of bus power needed for some of the larger, portable multi-IO devices.
If Apple are phasing out Firewire, then they are phasing out one of their core customer demographics. Madness.
FireWire+DV Cam+iLife=selling point
So now the home user who has been sold on the iLife/iMovie import and editing is out of luck? Are more cameras now coming with USB 2.0 than I recall?
Arguably FW would have taken off far more if it hadn’t for its royalty-system… which Apple pressed for and backtrack (e.g. see http://www.theregister.co.uk/1999/01/15/apple_caught_charging_crafty_firewire/ - although the $1 per port was a much-trumpeted figure but off the mark considerably)
Looking at various Mac forums, although there are a lot of ‘hey, what’s the big deal?’ comments, there are far, far more unhappy bunnies posting. The EFI-X USB device has attracted a lot of attention (especially for those whose hardware needs aren't met by Apple) and a laptop version is in the pipeline supposedly…. I suspect this announcement will further increase interest in this product.
Steve Jobs should check out the UK Apple store...
So, as far as Steve Jobs is concerned, "Actually, all of the new HD camcorders of the past few years use USB 2."
Oh really? He should maybe check out his own company's web-store, because out of 8 video cameras listed, 5 of them are miniDV based and almost certainly use firewire as the sole means of getting footage off the device for editing.
Admittedly, two are high-end semi-pro cameras and two are expensive HDV camcorders, but the purchaser of the remaining sub £200 standard def miniDV cam can look forward to shelling out £1400 just for the privilege of editing their holiday footage on a AluMac.
Yes, I'm aware the white MacBook is still available - but the message is clear - or should that be muddled, due to the above availability of new but apparently obsolete equipment from Apple.com.
Missing the Point
I've read a lot of complaints from long term Apple users, many puzzling how could Apple have done this or that that will lose them many of the devoted fans and people that kept them alive while they were down ("average Joe may not care about FW, but video editing crowd, for example, absolutely needs it, and Apple has always been about creative people").
Well, mr Tony Smith said it. Apple doen't want those users. Apple wants average Joes. Why? Because they are far greater in number and have far more money in total.
Over the years, through iPod and similar consumer stuff, Apple has reached the masses. This gave two results. It gave Apple the taste of their money and showed it that it is not any less sweet than an artist's money. It also made the widest audience interested in their products. Apple is now using what it has learned and achieved and is trying to put Mac OS X on as many desktops as possible and, aiming for the average Joe's pocket, it is shaping it's products for him (pretty, has everything what an average user wants and needs nad it doesn't cost an arm and a leg; the almost irressistably attractive Apple logo is an extra).
And the old users still have the pro line that can sathisfy their needs. They have to pay a premium, but the estimate is that, individually, they have more money than the average guy, so it's only a matter of using the potential customer base optimally.