Feeds

Toshiba gets tough with for customers

New Portégé models made tougher so they'll sell

Secure remote control for conventional and virtual desktops

Toshiba has admitted that the flexi construction employed on its super-slim Portégé R500 was just too bendy, and it's toughened up its latest laptops in case punters think they're too flimsy.

In a frank interview with Register Hardware, Thomas Teckentrup, Toshiba's European General Manager for Computer Systems Marketing and Business Development, said that buyers believed the body of the R500 was too flexible.

Portege_A600_02

Toshiba's Portégé A600 is tough, but not quite so flexible

The R500’s display is especially flexible and can be flexed to a surprising degree if, say, pulled open from one corner - as we described in our review of the machine.

When the R500 was launched, Toshiba promoted the laptop's flexible feel as a sign of its ability to withstand knocks, bumps and drops.

Customers, however, weren't convinced. They perceived the chassis' flexibility as an indication of cheap build quality.

“We had to work on the flex of the screen,” admitted Teckentrup. The three latest laptops, announced this week, have been toughened by Toshiba, he said, to stop potential customers dismissing them as too flimsy too.

Teckentrup claimed that the new Portégé trio are even more durable than the R500.

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.