Feeds

Obama spews ads onto Xbox Live

Politics in a Burnout Paradise

Intelligent flash storage arrays

In an effort to reach young American males whose interests don't even extend to television, US presidential candidate Barack Obama is now placing ads inside online video games.

As reported by Reuters, Obama has slotted ads into 18 games on Microsoft's XBox Live service, trumpeting the voter registration and early balloting resources he tossed onto the web this summer.

"These ads will help us expand the reach of VoteForChange.com, so that more people can use this easy tool to find their early vote location and make sure their voice is heard," a spokesman for the Obama campaign told Reuters.

Obama-fied Xbox games include Guitar Hero 3, The Incredible Hulk, NASCAR 09, NBA Live 08, NFL Tour, and Burnout Paradise. As you drive the virtual streets of Burnout's Paradise City, for instance, Obama may appear on a virtual billboard:

Obama XBox ad

Obama in Paradise

The ads will run until November 3 - the day before the election - zeroing in on ten battle grounds states: Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida, and Colorado.

Electron Arts (EA) is running ads in nine of its XBox Live games, including Burnout Paradise, and according to a company spokeswoman, the typical player of these games is a male between the ages of 16 and 32. The spokeswoman also says that Microsoft's ad agency Massive, offered similar ad space to John McCain - but he didn't bite.

"The ads [running on our games] don't necessarily represent EA's political views," she told The Reg. "We see these ads much like ads on TV stations."

You might argue this is further evidence that McCain is behind the technical times. But you could also argue that Obama is wasting millions on ads directed at people who won't even turn on a TV - much less vote.

Of course, Obama can afford to waste millions. According to The Washington Post, his campaign raised $67m in August and may have raised as much as $100m in September. John McCain has capped his public fund raising at $84m. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.