Feeds

Google in secret talks to stop Yahoo! probe

Tries to fend off DoJ anti-trust action

Choosing a cloud hosting partner with confidence

Google is holding secret negotiations with the US Department of Justice to head off a full investigation into its ad-sharing deal with Yahoo!.

Big advertisers are worried the tie-up between the internet's two largest advertisers will mean higher prices and a restricted market, because there will be less competition.

Execs from Google and DoJ lawyers are looking at capping the number of Google ads that Yahoo! could serve, promises that Yahoo! would continue to compete in the search ad market or even some kind of reporting process so lawyers could keep an eye on prices charged, the Wall Street Journal reports. Google has traditionally kept tight control of access to detailed information on search advertising.

But alongside these negotiations, the DoJ is continuing to prepare for a possible anti-trust case against Google - last month it hired Carter-era anti-trust litigator Sandy M Litvack.

Google and Yahoo! have agreed to delay implementing the deal until 22 October to give officials time to weigh up the anti-trust implications.

The signing of the deal played a big part in allowing Yahoo! to fend off the attempted takeover by Microsoft. For its part, Microsoft immediately complained to regulators about the tie-up.

The search giant faces a separate investigation by European anti-trust regulators. ®

Beginner's guide to SSL certificates

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.