Feeds

Sony exec pours cold water on PS3 price-cut hopes

Not budging despite Xbox 360 reductions

Secure remote control for conventional and virtual desktops

Despite Microsoft's Xbox 360 price cuts and an analyst warning that the PlayStation 3 is too expensive, Sony is sticking to its guns by refusing to reduce PS3 prices.

Kazuo Hirai, President and Group Chief Executive of Sony Computer Entertainment, told the Financial Times last week that gamers shouldn’t hold out any hope for a PS3 price-cut this year.

“The answer is yes, if you’re asking ‘Are these the prices we’re going with this Christmas?’,” he told the paper.

Hirai’s comment echoed one made in August by David Reeves, President of Sony Computer Entertainment Europe (SCEE), when he said that SCEE is “not going to drop the price this year”.

The 40GB PS3 currently retails for around £300 ($512/€378), while Microsoft recently cut the cost of all three Xbox 360 models by around £20 in the UK to bring the cheapest model's cost down to around £130 ($222/€166).

However, Hirai added that because the Arcade - the cheapest of the three Xboxes - doesn’t include a hard drive, the PS3 offers better value for money because all its models come with a Blu-ray player as standard.

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.