Feeds

Sony exec pours cold water on PS3 price-cut hopes

Not budging despite Xbox 360 reductions

Internet Security Threat Report 2014

Despite Microsoft's Xbox 360 price cuts and an analyst warning that the PlayStation 3 is too expensive, Sony is sticking to its guns by refusing to reduce PS3 prices.

Kazuo Hirai, President and Group Chief Executive of Sony Computer Entertainment, told the Financial Times last week that gamers shouldn’t hold out any hope for a PS3 price-cut this year.

“The answer is yes, if you’re asking ‘Are these the prices we’re going with this Christmas?’,” he told the paper.

Hirai’s comment echoed one made in August by David Reeves, President of Sony Computer Entertainment Europe (SCEE), when he said that SCEE is “not going to drop the price this year”.

The 40GB PS3 currently retails for around £300 ($512/€378), while Microsoft recently cut the cost of all three Xbox 360 models by around £20 in the UK to bring the cheapest model's cost down to around £130 ($222/€166).

However, Hirai added that because the Arcade - the cheapest of the three Xboxes - doesn’t include a hard drive, the PS3 offers better value for money because all its models come with a Blu-ray player as standard.

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.