Feeds

Apple rattles legal sabre at Canadian tech school

Logos too similar, computer giant claims

Designing a Defense for Mobile Applications

LogoWatch Apple is none too pleased with the Victoria School of Business and Technology in Vancouver, which has for the last three years or so used a logo which the computer giant claims is too similar to its own brand frontage.

The Apple and Victoria School of Business and Technology logosAccording to Canada's Globe and Mail, Apple has threatened the educational establishment with litigation, while the latter has vowed to fight to keep its identity.

Apple's legal missive (pdf) states: "Your business logo reproduces, without authority, our client's APPLE Design Logo which it widely uses. By doing so, you are infringing Apple's rights, and further, falsely suggesting that Apple has authorized your activities. In addition, we understand that your website also reproduces other Apple trademarks. This activity heightens the risk of confusion.

"In these circumstances Apple has the right to commence legal proceedings to restrain your activities and to recover its related damages and/or your profits, along with its legal costs. In these sorts of cases, recovery can be significant."

The school's prez, Dieter Gerhard, told CTV News: "We were absolutely shocked. Here's the bigger guy Goliath really coming down on little guy David."

Gerhard insisted insisted his logo "incorporates a mountain and has three bumps on top instead of the two used by Apple", and challenged: "We're saying no one can use an apple for anything any more? An apple's an apple. It should be something that everybody gets to use, especially when our logo is by no means similar to the Apple trademark."

Gerhard's written response (pdf) to Apple's lawyers states: "We do not share your view that our logo shown here on our letterhead reproduces Apple's logo, or for that matter infringe Apple's rights, nor [is] likely to cause confusion amongst consumers regarding the source of related products and services.

"Our logo is unique and distinguishable in numerous aspects from the Apple logo, including our acronym 'VSBT' being part of our logo. Are you suggesting that anyone using any variation of an apple for technology education related use is infringing on Apple's trademark?"

Gerhard concludes: "We find your letter somewhat uncharacteristic of how we have come to know Apple through the excellent business relationship we have shared over the years. In fact I must say we are feeling somewhat bullied by your letter and are not particularly impressed."

The school is running an online poll to gauge public opinion on the matter, with the current consensus around 75 per cent in favour of little guy David. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.