Feeds

PS3 too expensive, claims analyst

Reduce the price, or risk lost sales

Internet Security Threat Report 2014

Sony must slash the PlayStation 3’s retail price in order to avoid losing sales to its arch-rival, Microsoft's Xbox 360, a gaming analyst has warned.

Jesse Divnich, an analyst at US investment house EDAAR, said in a recently published research note that the PS3’s $399 (£228/€292) price tag – which applies to the 80GB model - “is simply too steep”.

He stressed that Sony must reduce the price in the run-up to Christmas, to avoid customers choosing cheaper alternatives.

The analyst’s comments might fall of deaf ears at Sony, though. In July, Nobuyuki Oneda, Sony’s CFO, said that the company's “plan is not to reduce the price” of the PS3.

Instead, the firm’s long-term strategy is to concentrate on profitability, rather than selling more PS3s. In short, it wants to work on making the console cheaper to produce and so more profitable.

Microsoft has chosen the opposite strategy and, last month, cut the cost of all three models by £20 in the UK. The Xbox 360 Arcade now costs £130/€180, while the Premium and Elite cost £170/€240 and £230/€300, respectively.

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.