Feeds

PS3 too expensive, claims analyst

Reduce the price, or risk lost sales

Top three mobile application threats

Sony must slash the PlayStation 3’s retail price in order to avoid losing sales to its arch-rival, Microsoft's Xbox 360, a gaming analyst has warned.

Jesse Divnich, an analyst at US investment house EDAAR, said in a recently published research note that the PS3’s $399 (£228/€292) price tag – which applies to the 80GB model - “is simply too steep”.

He stressed that Sony must reduce the price in the run-up to Christmas, to avoid customers choosing cheaper alternatives.

The analyst’s comments might fall of deaf ears at Sony, though. In July, Nobuyuki Oneda, Sony’s CFO, said that the company's “plan is not to reduce the price” of the PS3.

Instead, the firm’s long-term strategy is to concentrate on profitability, rather than selling more PS3s. In short, it wants to work on making the console cheaper to produce and so more profitable.

Microsoft has chosen the opposite strategy and, last month, cut the cost of all three models by £20 in the UK. The Xbox 360 Arcade now costs £130/€180, while the Premium and Elite cost £170/€240 and £230/€300, respectively.

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.