Feeds

PS3 too expensive, claims analyst

Reduce the price, or risk lost sales

Choosing a cloud hosting partner with confidence

Sony must slash the PlayStation 3’s retail price in order to avoid losing sales to its arch-rival, Microsoft's Xbox 360, a gaming analyst has warned.

Jesse Divnich, an analyst at US investment house EDAAR, said in a recently published research note that the PS3’s $399 (£228/€292) price tag – which applies to the 80GB model - “is simply too steep”.

He stressed that Sony must reduce the price in the run-up to Christmas, to avoid customers choosing cheaper alternatives.

The analyst’s comments might fall of deaf ears at Sony, though. In July, Nobuyuki Oneda, Sony’s CFO, said that the company's “plan is not to reduce the price” of the PS3.

Instead, the firm’s long-term strategy is to concentrate on profitability, rather than selling more PS3s. In short, it wants to work on making the console cheaper to produce and so more profitable.

Microsoft has chosen the opposite strategy and, last month, cut the cost of all three models by £20 in the UK. The Xbox 360 Arcade now costs £130/€180, while the Premium and Elite cost £170/€240 and £230/€300, respectively.

Website security in corporate America

More from The Register

next story
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.