'Podestrian' risk rising for drivers, warns insurer
Portable media players are putting a growing number of pedestrians in danger, UK insurance firm Swinton has warned.
"Watch where you're f***ing going!"
It defined a “podestrian” is anyone who listens to an MP3 player or phone while they're out and about, and are so immersed in the musical experience or their conversation that they don't pay attention to their surroundings and the risks they pose.
The Insurer identified not only high sound volumes but also the increasing use of noice-canceling and noise-eliminating headphones as a factor in the rise in accidents involving podestrians.
Swinton claimed that it’s seen “a significant increase” in the number of drivers citing podestrians as a factor in insurance claim forms for minor accidents.
According to Swinton, podestrians currently account for about nine per cent of minor accidents involving sudden braking or shunts. Some 62 per cent of podestrians are identified as kids or teenagers.
The most common podestrian-related scenario is when one steps out into the road without looking properly, their music masking the sounds of oncoming traffic. When such movements are combined with texting the problem becomes even worse, Swindon said.
Mind you, how many claimants have simply blamed accidents on iPod users because they're an easy target isn't known.
Police in New South Wales, Australia have already identified the same problem and this year launched a series of hard-hitting adverts showing the lifeless bodies of MP3 player owners lying in roads. Each corpse was outlined with a white headphone cable, instead of the traditional white chalk mark.
Didn't this happen with Walkmans?
Theres nothing new under the sun
meanwhile, Boy (and girl racers) could always try driving defensively - or carefully as we experienced old farts call it.
Let me through!
That explains why Ipod sales are so high. it's all plot really.
Got problems now, wait until electric vehicles are rife it is going to look like a bowling alley out there.
@Walkmans, inner-ear headphones
"It wasn't so much of a problem for the Walkman etc. because of the type of headsets."
My Walkman (circa 1998) had the traditional headphones, but I could get the inner-ear headphones for $9 bucks even then. The earbud-type headphones have been out there since at least 1994, still inside the Walkman era.
Oh, and by the way, my Walkman *still works*. I wonder how many iPods actually live that long...