Feeds

'Podestrian' risk rising for drivers, warns insurer

Beep! Beep!

High performance access to file storage

Portable media players are putting a growing number of pedestrians in danger, UK insurance firm Swinton has warned.

Podestrian

"Watch where you're f***ing going!"

It defined a “podestrian” is anyone who listens to an MP3 player or phone while they're out and about, and are so immersed in the musical experience or their conversation that they don't pay attention to their surroundings and the risks they pose.

The Insurer identified not only high sound volumes but also the increasing use of noice-canceling and noise-eliminating headphones as a factor in the rise in accidents involving podestrians.

Swinton claimed that it’s seen “a significant increase” in the number of drivers citing podestrians as a factor in insurance claim forms for minor accidents.

According to Swinton, podestrians currently account for about nine per cent of minor accidents involving sudden braking or shunts. Some 62 per cent of podestrians are identified as kids or teenagers.

The most common podestrian-related scenario is when one steps out into the road without looking properly, their music masking the sounds of oncoming traffic. When such movements are combined with texting the problem becomes even worse, Swindon said.

Mind you, how many claimants have simply blamed accidents on iPod users because they're an easy target isn't known.

Police in New South Wales, Australia have already identified the same problem and this year launched a series of hard-hitting adverts showing the lifeless bodies of MP3 player owners lying in roads. Each corpse was outlined with a white headphone cable, instead of the traditional white chalk mark.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.