Playing web-based games means using a browser and going to a host page.

Every host page already has banner ads and placeholders for ads and ads on the sides and more ads on the bottom.

Now Google wants to include yet more ads ?

Thank $Deity for Adblocker.

Someone must be making a killing with the copyright licence for this - it's buggered me score well and proper, but shooting the ads in Battlefield 2142 always makes me feel so much better...

Anarchy Online has been doing this for years, you could play the vanilla game (original without expansions) for free, ingame there are advertising boards for all kinds of things. You cant turn them off unless you are a paying customer. It has very little effect on gameplay. In fact it actually adds to the atmosphere in the towns where people gather.

Surely they are dreaming!?

Popular games like Desktop Tower Defense at most get something like 100k-200k plays per day. Not many people are gonna match this criteria.

Where is the evil google icon?