Feeds

World's largest ad broker targets web games

Google and 'family safe' Flash

The Essential Guide to IT Transformation

In its continued struggle to duplicate the worldwide dominance of its text-based advertising biz, Google has launched a long expected program for slapping ads onto Web-based Flash games. Naturally, "AdSense for Games" is billed as a beta.

Google gobbled game ad outfit Adscape Media in February 2007, and this morning, the, um, fruits of its purchase were finally unveiled on the Official AdSense blog. "Do you develop or publish web-based games?" asks chipper Google ad guy Ryan Hayward. "As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue."

Ah, but not everyone is eligible. Your game must be played a minimum of 500,000 times a day. At least 80 per cent of your traffic must come from the US or the UK. And your Flash must be "family safe."

Ads can be placed as interstitial frames before a game starts, after it's over, or right smack-dab in the middle of things. Naturally, Google will serve "contextually targeted" ads according to a game's content and the demographics of its users. This means your game may display ads that are completely inappropriate for your audience.

According to The New York Times, Mountain View will allow advertisers to "bid" for ad placements "in Google’s typical auction style." This means the company will auction off ads in a way that's not really an auction.

But Google says it will also sell ad placements directly to advertisers. There was a time when Google wouldn't deal with ad agencies. But that's changing. It now realizes that the online auction model has its limits.

Meanwhile, over at YouTube, Google is adding "click-to-buy" links to videos that let you purchase digital stuff from Apple's iTunes or Amazon.com. So, if a video plays a particular song, you might be able to instantly buy that song from Steve Jobs. For the moment, these ads are limited to music from labels EMI and the Universal Music Group - and the new release of Spore.

Google paid $1.65bn for YouTube in October 2006. But it as yet to find a way of actually making money from the world's most popular video site. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.