Feeds

Facebook and Microsoft complete Live Search crowbarring trick

'Check out this restaurant...bitch'

Choosing a cloud hosting partner with confidence

Microsoft operation Force-feed Live Search is now making official use of the company's $240m stake in Facebook.

The social networking site has added an option (for US members) to retrieve Live Search results from the entire web courtesy the Facebook search bar.

Of course, along with the results come a sidebar of contextual ads based on data snooped from the user's profile or search query. Readers pondering the true motivation behind the change need look no further. Business is business.

Live Search integration was unveiled on both the official Facebook blog and Live Search blog. The change was first announced back in July but it apparently took a couple of months to work out the kinks.

So why in the blue blazes would someone want to search the web from Facebook? That's a terrific question. Facebook's Leah Pearlman offers a crack at:

"For example, your friend may invite you to an event at a new restaurant. Without leaving Facebook, you can check out the details of the restaurant on the web," she wrote.

To swing the deal, Microsoft was even willing to give up the exclusivity of its banner advertising on Facebook. Microsoft, as you may know, has been fighting hard to make its web search business relevant by making Live Search the default setting on its own apps, paying PC manufacturers to do the same — and yes, even paying folks to use Live.

Oddly, the integration seems like it could do little for Live Search brand recognition, as the only indication Microsoft is behind the search is a small "Advance search on Live.com" link on the results page. (Choosing an "advance search" appears to simply include Microsoft-sponsored ads in the mix).

Meanwhile, Facebook just wants some damn revenue. No word yet if Live Search will be extended to Facebook users outside of the States. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Whistling Google: PLEASE! Brussels can only hurt Europe, not us
And Commish is VERY pro-Google. Why should we worry?
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.