Feeds

Facebook and Microsoft complete Live Search crowbarring trick

'Check out this restaurant...bitch'

Boost IT visibility and business value

Microsoft operation Force-feed Live Search is now making official use of the company's $240m stake in Facebook.

The social networking site has added an option (for US members) to retrieve Live Search results from the entire web courtesy the Facebook search bar.

Of course, along with the results come a sidebar of contextual ads based on data snooped from the user's profile or search query. Readers pondering the true motivation behind the change need look no further. Business is business.

Live Search integration was unveiled on both the official Facebook blog and Live Search blog. The change was first announced back in July but it apparently took a couple of months to work out the kinks.

So why in the blue blazes would someone want to search the web from Facebook? That's a terrific question. Facebook's Leah Pearlman offers a crack at:

"For example, your friend may invite you to an event at a new restaurant. Without leaving Facebook, you can check out the details of the restaurant on the web," she wrote.

To swing the deal, Microsoft was even willing to give up the exclusivity of its banner advertising on Facebook. Microsoft, as you may know, has been fighting hard to make its web search business relevant by making Live Search the default setting on its own apps, paying PC manufacturers to do the same — and yes, even paying folks to use Live.

Oddly, the integration seems like it could do little for Live Search brand recognition, as the only indication Microsoft is behind the search is a small "Advance search on Live.com" link on the results page. (Choosing an "advance search" appears to simply include Microsoft-sponsored ads in the mix).

Meanwhile, Facebook just wants some damn revenue. No word yet if Live Search will be extended to Facebook users outside of the States. ®

Build a business case: developing custom apps

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?