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Sainsbury's launch console price war

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If you’ve been saving up for an Xbox 360 or Wii then get yourself down to Sainsbury’s - the grocer’s lastest console offer is sure to make your life taste better.

Despite Microsoft only recently cutting the cost of all Xbox 360 models, Sainsbury’s has reduced prices even further and will now sell the Arcade for just £100 ($177/€128) – that’s £30 less than Microsoft’s RRP.

Sainsbury’s has also cut the Premium model’s price to £140 ($248/€179), whereas Microsoft has recommended a price tag of £170. Unfortunately, Sainsbury’s hasn’t changed the Elite’s price, so you’ll still have to fork out £230 ($408/€295) if you want the flagship Xbox 360.

Nintendo fans are also in for a treat, because the supermarket giant’s also slashed the Wii’s price down to £150. It usually retails for around £180 ($319/€231).

You’d better hurry though, because Sainsbury’s console cost cut only lasts until 12 October.

Latest Comments

@ Scott McKenzie

"P.S. you left your fanboy horse in the corner, he's hungry...."

So says the xbot fanboy.

When will you all grow up?

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@Mark

LOL!

What quality does it offer exactly? It's expensive (very) it has a newly launched TV system that takes so long to boot up you'll miss half the show, it uses bluetooth as a remote so anyone with a universal remote can't control it, has to install games to the HDD to work in many cases...

Based on all of those i'll take a combo of the other two "last gen" units at an overall cheaper price and have a much more rounded and useful system offering nigh on identical quality.

Do remind me, what's the overall worldwide sales of the PS3... and then those "last gen" ones?

P.S. you left your fanboy horse in the corner, he's hungry....

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@Marco Alfarrobinha

"Sainsbury is known as a quality retailer, why would they care about the PS3?"

Because PS3 is the only true this-gen system that offers quality. (Wii is last-gen, 360 is utter-tripe qualitywise).

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@Randomtask

PC World - 161 stores

Sainsburys - 504 Supermarkets and 319 convenience stores

I think most people are more likely to have a Sainsburys near them

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re: Mark

Well, obviously I disagree on which console offers the best value, or I wouldn't have already bought the other two at full price. But I do think HMV's current offer off £299.99 for the 80Gb model plus a free copy of GTA4 is rather better than your suggestion of £250 for the 40Gb, because even without the game I'd need to pay for both the hard drive and the DualShock3 on top. Oh well, I'll probably grab a US one next year then, as planned.

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