Feeds

Apple surrenders the Pink (to Microsoft)

Zune pilfers famous codename

Internet Security Threat Report 2014

And so it has come to this: Microsoft has stooped so low as to filch Apple's codenames.

This week, Steve Ballmer reiterated that Redmond has no interest in building a Zune phone. Praise be. But he did say the company is prepping Zune software and services for the Windows Mobile platform, and according to sources whispering to ZDNet's Mary Jo Foley, this semi-secret endeavor is codenamed "Pink."

So, more than thirty years after stealing Apple's operating system, Microsoft has shamelessly stolen its operating system codename. Pink was the sobriquet of the ill-fated late-80s Apple OS project that eventually spun off into a joint Apple-IBM venture known as Taligent.

Around 1987 or '88, after the Steves (Jobs and Wozniak) had departed the company, Apple's top software engineers gathered to brainstorm a next-generation Mac operating system. Ideas for a revision of the current platform were written on blue index cards. Proposals for an OS of the distant future were scribbled on red cards. And thoughts that landed somewhere in-between were sketched out on, yes, pink cards.

Pink would be an object-oriented operating system written in C++ atop a brand new microkernel, and when IBM and Apple dumbfounded the planet with their PowerPC partnership in the summer of 1991, Apple's then chief executive John Sculley said developers had written 1.5 million lines of Pink code. But under the aegis of Taligent - a conflation of "talent" and "intelligent," if you must know - the kernel was eventually abandoned and Pink faded into distant memory.

Until now - with Microsoft once again exercising its knack for repeating what others have already done.

You can read more about the (real) Pink here, here, and here. Though we suggest you avoid Wikipedia's Taligent entry, which is unsourced, riddled with mistakes, and could have been written by almost anyone. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.