Feeds

EMI's Sadville man focuses Incoming Brain

Buzzword Bingo

Next gen security for virtualised datacentres

Cheer up, EMI investors. The company's "incoming brain" is focussed on "the niches". That's the inspiring message from EMI's new head of digital strategy, Cory Ondrejka.

Cory is the man EMI hired away from Sadville, the loss-making online game that's not a game, renowned for its pervs, pyramid schemes and flying penises.

Ondrejka was hired by the equally utopian former Googler Douglas Merrill [Taurus | Year of the Dog | extremely dull blog] earlier this year. Ondrejka may not know much about the music business, reliable systems or consumer marketing, but he knows what to do when cornered. Like a squid making a rapid exit, he blows out a black cloud of Web 2.0 buzzwords.

'The Long Tail' is the future, Ondrejka told the Digital Music Forum in Hollywood this week. As are 'crowdsourcing', 'collaborative filtering', and 'micro targeting'.

"The niche actually monetizes better, and if you doubt that, you should probably go check out eBay or Google, or Second Life for that matter," he added.

EMI's Digital Media division looks into a niche

EMI's Digital Media division examines a new niche

But perhaps Sadville isn't the best example of a "profitable niche". Over several years, it's soaked up tens of millions of venture capital without achieving break-even. And in 2005, its founder Philip Rosedale insisted that the company was "a not-for-profit laboratory. It's a research operation devoted to the creation of a Better World."

Do you think EMI shareholders share the same ambitions? And do you think they've rumbled the newcomers yet? ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?