Feeds

EMI's Sadville man focuses Incoming Brain

Buzzword Bingo

The essential guide to IT transformation

Cheer up, EMI investors. The company's "incoming brain" is focussed on "the niches". That's the inspiring message from EMI's new head of digital strategy, Cory Ondrejka.

Cory is the man EMI hired away from Sadville, the loss-making online game that's not a game, renowned for its pervs, pyramid schemes and flying penises.

Ondrejka was hired by the equally utopian former Googler Douglas Merrill [Taurus | Year of the Dog | extremely dull blog] earlier this year. Ondrejka may not know much about the music business, reliable systems or consumer marketing, but he knows what to do when cornered. Like a squid making a rapid exit, he blows out a black cloud of Web 2.0 buzzwords.

'The Long Tail' is the future, Ondrejka told the Digital Music Forum in Hollywood this week. As are 'crowdsourcing', 'collaborative filtering', and 'micro targeting'.

"The niche actually monetizes better, and if you doubt that, you should probably go check out eBay or Google, or Second Life for that matter," he added.

EMI's Digital Media division looks into a niche

EMI's Digital Media division examines a new niche

But perhaps Sadville isn't the best example of a "profitable niche". Over several years, it's soaked up tens of millions of venture capital without achieving break-even. And in 2005, its founder Philip Rosedale insisted that the company was "a not-for-profit laboratory. It's a research operation devoted to the creation of a Better World."

Do you think EMI shareholders share the same ambitions? And do you think they've rumbled the newcomers yet? ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.