Feeds

EMI's Sadville man focuses Incoming Brain

Buzzword Bingo

Build a business case: developing custom apps

Cheer up, EMI investors. The company's "incoming brain" is focussed on "the niches". That's the inspiring message from EMI's new head of digital strategy, Cory Ondrejka.

Cory is the man EMI hired away from Sadville, the loss-making online game that's not a game, renowned for its pervs, pyramid schemes and flying penises.

Ondrejka was hired by the equally utopian former Googler Douglas Merrill [Taurus | Year of the Dog | extremely dull blog] earlier this year. Ondrejka may not know much about the music business, reliable systems or consumer marketing, but he knows what to do when cornered. Like a squid making a rapid exit, he blows out a black cloud of Web 2.0 buzzwords.

'The Long Tail' is the future, Ondrejka told the Digital Music Forum in Hollywood this week. As are 'crowdsourcing', 'collaborative filtering', and 'micro targeting'.

"The niche actually monetizes better, and if you doubt that, you should probably go check out eBay or Google, or Second Life for that matter," he added.

EMI's Digital Media division looks into a niche

EMI's Digital Media division examines a new niche

But perhaps Sadville isn't the best example of a "profitable niche". Over several years, it's soaked up tens of millions of venture capital without achieving break-even. And in 2005, its founder Philip Rosedale insisted that the company was "a not-for-profit laboratory. It's a research operation devoted to the creation of a Better World."

Do you think EMI shareholders share the same ambitions? And do you think they've rumbled the newcomers yet? ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?