Feeds

EMI's Sadville man focuses Incoming Brain

Buzzword Bingo

Top three mobile application threats

Cheer up, EMI investors. The company's "incoming brain" is focussed on "the niches". That's the inspiring message from EMI's new head of digital strategy, Cory Ondrejka.

Cory is the man EMI hired away from Sadville, the loss-making online game that's not a game, renowned for its pervs, pyramid schemes and flying penises.

Ondrejka was hired by the equally utopian former Googler Douglas Merrill [Taurus | Year of the Dog | extremely dull blog] earlier this year. Ondrejka may not know much about the music business, reliable systems or consumer marketing, but he knows what to do when cornered. Like a squid making a rapid exit, he blows out a black cloud of Web 2.0 buzzwords.

'The Long Tail' is the future, Ondrejka told the Digital Music Forum in Hollywood this week. As are 'crowdsourcing', 'collaborative filtering', and 'micro targeting'.

"The niche actually monetizes better, and if you doubt that, you should probably go check out eBay or Google, or Second Life for that matter," he added.

EMI's Digital Media division looks into a niche

EMI's Digital Media division examines a new niche

But perhaps Sadville isn't the best example of a "profitable niche". Over several years, it's soaked up tens of millions of venture capital without achieving break-even. And in 2005, its founder Philip Rosedale insisted that the company was "a not-for-profit laboratory. It's a research operation devoted to the creation of a Better World."

Do you think EMI shareholders share the same ambitions? And do you think they've rumbled the newcomers yet? ®

Top three mobile application threats

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.