Feeds

Branson brand floats into mobile broadband

Hardly Virgin territory

Internet Security Threat Report 2014

Virgin Media has added wireless broadband to its range of offerings, with a service bearing a remarkable resemblance to T-Mobile's deal, except without the Wi-Fi hotspot access thrown in.

This shouldn't be a huge surprise, given that Virgin is only a virtual operator, carried on T-Mobile's network. But should anyone compare the prices then the Virgin advantage isn't immediately obvious.

Virgin helpfully provided us with a comparison table of its offering verses the competition, though it seems to have forgotten to include T-Mobile in its comparisons.

Both companies will charge you 15 quid a month for a 3GB fair-use cap, though T-Mobile is currently offering a five pound discount for the first three months and, of course, access to their hotspot network too.

Some customers will want to deal with one company, getting everything from a quad player, in the same way that people become attached to an insurance company or bank - the trust is in the brand and they'll buy from that brand.

So it's important for Virgin to offer mobile broadband if only to close an opportunity for other companies to sell to their customers. Still, one would have thought that a company like Virgin could do better than sticking a red label onto a blue service. ®

Internet Security Threat Report 2014

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.