Feeds

Branson brand floats into mobile broadband

Hardly Virgin territory

Top three mobile application threats

Virgin Media has added wireless broadband to its range of offerings, with a service bearing a remarkable resemblance to T-Mobile's deal, except without the Wi-Fi hotspot access thrown in.

This shouldn't be a huge surprise, given that Virgin is only a virtual operator, carried on T-Mobile's network. But should anyone compare the prices then the Virgin advantage isn't immediately obvious.

Virgin helpfully provided us with a comparison table of its offering verses the competition, though it seems to have forgotten to include T-Mobile in its comparisons.

Both companies will charge you 15 quid a month for a 3GB fair-use cap, though T-Mobile is currently offering a five pound discount for the first three months and, of course, access to their hotspot network too.

Some customers will want to deal with one company, getting everything from a quad player, in the same way that people become attached to an insurance company or bank - the trust is in the brand and they'll buy from that brand.

So it's important for Virgin to offer mobile broadband if only to close an opportunity for other companies to sell to their customers. Still, one would have thought that a company like Virgin could do better than sticking a red label onto a blue service. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.