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Microsoft turns Live Searchers into gamblers

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Believe it or not, Microsoft has added a Vegas-style slot program to its Dutch search engine to lure users away from Google. If useful search results don't work, then money or prices probably will.

When you search with Google, through Luckysearch.nl or MSN.nl, the reels will spin. You can win LCD screens or laptops or get a voucher. If you accept Microsoft as the default engine, your chances of winning will rise. El Reg gambled all morning, but with no luck so far.

The LuckySearch program runs through November 1. Microsoft is warning users not to hack its virtual slots. Those who try will be "prosecuted."

Microsoft hasn't introduced its slot program in other countries yet. In the US, the company rewarded consumers with a cash back rebate for purchases via its search engine.

Yesterday, it launched another US incentive program for Live Search, called SearchPerks. Every time you search, you earn tickets. You can earn up to 25 tickets a day. Tickets can later be redeemed for all sorts of rewards including music downloads (5 for 525 points) and airline miles (1000 miles for 1800 tickets). ®

Build a business case: developing custom apps

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