Feeds

Microsoft turns Live Searchers into gamblers

More online bribery

Build a business case: developing custom apps

Believe it or not, Microsoft has added a Vegas-style slot program to its Dutch search engine to lure users away from Google. If useful search results don't work, then money or prices probably will.

When you search with Google, through Luckysearch.nl or MSN.nl, the reels will spin. You can win LCD screens or laptops or get a voucher. If you accept Microsoft as the default engine, your chances of winning will rise. El Reg gambled all morning, but with no luck so far.

The LuckySearch program runs through November 1. Microsoft is warning users not to hack its virtual slots. Those who try will be "prosecuted."

Microsoft hasn't introduced its slot program in other countries yet. In the US, the company rewarded consumers with a cash back rebate for purchases via its search engine.

Yesterday, it launched another US incentive program for Live Search, called SearchPerks. Every time you search, you earn tickets. You can earn up to 25 tickets a day. Tickets can later be redeemed for all sorts of rewards including music downloads (5 for 525 points) and airline miles (1000 miles for 1800 tickets). ®

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.