Feeds

Google to save US from fossil fuels

'Let life imitate Mountain View'

Boost IT visibility and business value

And we thought Google's work with NASA and private space entrepreneurs was part of a secret plan to escape the Earth before it's too late.

Turns out the leading internet ad firm has been devising a plan to save those stuck planet-side as well.

Google controls between 55 and 65 percent of the search market--and its share is growing.

In case Google's work with mobile phones, word processing, web browsers, disease prevention, encyclopedias, email, watercraft, cartography, and humanitarian aide hasn't driven home Google's aspirations to have its hand in absolutely everything, try a new $4.4 trillion energy plan on for size.

Google unveiled the first iteration of its Clean Energy 2030 plan yesterday, designed to wean the US off coal and oil for electricity generation over the course of 22 years. The company said its energy team has been "crunching the numbers" and expects its proposal could cut oil use for cars by 40 per cent, generate billions of dollars in savings, and create millions of well-paying green jobs.

Its initial goal is to stimulate debate and invite the public to take a look and offer comment.

"With a new Administration and Congress — and multiple energy-related imperatives — this is an opportune, perhaps unprecedented, moment to move from plan to action."

To get there, Google said, the US needs to move immediately on three fronts:

Energy efficiency: "We should start with the low-hanging fruit by reducing energy demand through energy efficiency — adopting technologies and practices that allow us to do more with less."

Data centers and personal computers must both be made more energy efficient. Google also recommends the US should adopt California's aggressive building codes, efficiency standards, and utility programs. It also calls for homes to be equipped with "smart meters" to provide real-time energy use data to encourage people to use less power.

Find something better than coal: Google believes at least three renewable energy technologies show promise to become price-competitive with coal: wind, solar thermal, and advanced geothermal.

"We must dramatically increase federal R&D and enact measures supporting the rapid deployment and scaling of clean technologies such as long-term tax support and national renewable energy standards," Google wrote.

Drivin' too: Electric Bugaloo: "Image driving a car that uses no gas and is less expensive to recharge than buying a latte."

Google brags that it already owns a "small fleet" of Toyota Prius and Ford Escape plug-in conversions as a part of its rechargeable car program. But for those kind of cars to catch on outside of the hallowed grounds of the Googleplex, the company said the US needs a smart grid that manages when we charge and how we're billed.

Google states that much of the US's current electric grid was developed in the 60s and is "wasteful and not very smart." It claims to be doing its part by partnering with General Electric to help accelerate the development of a smart grid and building new power lines.

All-in-all, Google expects the cost of its Clean Energy 2030 proposal will cost about $4.4 trillion dollars. It expects savings of $5.4 trillion however, returning a cool $1 trillion over the 22-year life of the plan.

A detailed view of the proposal is available here. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
LOHAN packs bags for SPACEPORT AMERICA!
Spanish launch goes titsup, we're off to the US of A
Gigantic toothless 'DRAGONS' dominated Earth's early skies
Gummy pterosaurs outlived toothy competitors
'Leccy racer whacks petrols in Oz race
ELMOFO rakes in two wins in sanctioned race
Boffins ID freakish spine-smothered prehistoric critter: The CLAW gave it away
Bizarre-looking creature actually related to velvet worms
CRR-CRRRK, beep, beep: Mars space truck backs out of slippery sand trap
Curiosity finds new drilling target after course correction
Astronomers scramble for obs on new comet
Amateur gets fifth confirmed discovery
Boffins build CYBORG-MOTHRA but not for evil: For search & rescue
This tiny bio-bot will chew through your clothes then save your life
Vulture 2 takes a battering in 100km/h test run
Still in one piece, but we're going to need MORE POWER
What does a flashmob of 1,024 robots look like? Just like this
Sorry, Harvard, did you say kilobots or KILLER BOTS?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?