Feeds

It's Time that Google forgot

Time's up for timeless UI design

Security for virtualized datacentres

C0mm3nt Shares in United Airlines crashed last month, and trading in the stock was suspended, after a glitch in the Google Matrix.

The FT noted that "a false report that the carrier had returned to bankruptcy court surfaced on the internet. A six-year-old Chicago Tribune story on United’s 2002 bankruptcy filing, spotted on a Google search yesterday morning by an investment newsletter, triggered a massive sell-off of the carrier’s shares until trading was halted. United had refuted a report by late morning in New York, but not before the stock lost more than 75 per cent of its value."

Google won’t adopt the normal US solution to stupidity by stickering its front page with warnings that anticipate every possible basis for litigation; but, given the rate at which “information” is accumulating, this kind of snafu is likely to happen more and more often. So, if Google’s mission is indeed “to organize the world’s information and make it universally accessible and useful”, then finding new ways to integrate time into search results will necessarily become an increasingly important aspect of fulfilling that mission.

Google now delegates timestamps for indexed pages to archive.org (through the “history” link in search results) and embedding them in the visible header of cached pages; but for a can-do company busy underwriting new spy satellites, laying submarine cables, providing satellite connectivity in equatorial regions, etc, etc, sidestepping the comparatively simple question of when a webpage was created smacks of avoidance.

In any event, Google knows very well how rarely people actually click on the cache and history links in ways that would suggest they’re trying to establish the historical context of a page. So, while incredibly useful for a few, the presence of the cache and history links carries the familiar scent of a popular corporate risk-avoidance strategy: devolving risk to the consumer.

But, as United and its investors have seen, the problem comes when that consumer is in a position - for example, through network effects - to cause major, distributed trouble. This is a shared problem, and the tacit appeal to the lowest common denominator that pervades talk about UI design is no refuge from it, particularly for a firm whose reach cuts across myriad demographic lines.

Two things Google could do to address the problem of outdated “information”. Firstly, it could include an explicit timestamp in the search results block. Secondly, Google could expand its advanced search criteria to include start and end time-delimiters, rather than just predefined options for how “recent” results are.

These two things could go a long way toward minimizing the kind of error that led to the UA fiasco - and, more positively, advancing Google’s stated mission. ®

B1ff logo This article was originally published at the b1ff blog.

Choosing a cloud hosting partner with confidence

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.