Feeds

Vendors launch sticker chart to boost 3G take-up

GSMA launches pre-emptive strike

The Essential Guide to IT Transformation

The GSM Association, trade body to the network operators, has teamed up with 16 companies to launch a new logo which can be affixed to any kit offering 3G connectivity.

Mobile Broadband service mark

The new service mark is titled "Mobile Broadband", and will be promoted with a $1bn advertising budget put together by the 16 launch participants including Microsoft, Asus and Dell amongst others. The idea is that kit containing HSPA-or-better mobile connectivity will bear the logo, assuring punters that the device will work without needing a hotspot or similar.

Mobile phones are turning up everywhere these days, embedded in laptop computers and electronic books, and that's a trend everyone in the industry would like to see continue. Qualcomm has been voracious in its promotion of Gobi, its multiple-3G-technology-supporting chipset, claiming that "The World Is Your Hotspot" and pointing out that 3G technologies are already offering speeds comparable with Wi-Fi, while 4G should out-perform any unlicensed-frequency-based technology.

That performance is, of course, under optimal conditions. In the real world Wi-Fi is frequently faster, but connections to cellular networks are easier to configure, come with in-built roaming, and aren't nearly as expensive as they used to be. With effectively-unlimited data tariffs it's rare we find ourselves searching for a Wi-Fi hotspot these days.

The 16 companies involved at launch are: 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone, representing 760 million wireless connections in 91 countries, according to the GSMA.

The Wi-Fi Alliance will, no doubt, fight back, and WiMAX will have a service mark of their own - but it's becoming difficult to believe that any technology is going to challenge GSM, even with a brace of new radio spectrum becoming available across Europe. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.