Feeds

Poptastic MySpace Music launches, without indies

Big splash for Big Music

Top three mobile application threats

MySpace Music, the ambitious new joint venture between the major record labels and News Corporation, has finally gone live. Don't let the name mislead you - the only thing it has in common with the scrappy ethos of the original "MySpace" is the name.

Executives have said they want the service to be "the new MTV", and the launch offering certainly lives up to those low ambitions.

The major labels are equity owners in the joint venture - and are pumping in exclusive content. Meanwhile, no independent label has yet to strike a deal with MSM, either independently or through the indies' rights licensing body Merlin. Merlin chief Charles Caldas drew attention to the disparity between the reality and earlier comments by MySpace chief Chris DeWolfe that "indie bands are really the heart of MySpace".

Digital distributor Orchard has licensed some indie material to MSM, but it's a limited selection of repertory. Merlin's members can claim nine per cent of the US market - about on a par with EMI, the smallest of the Big Four.

But MySpace Music needs the indies far more than it thinks. As one music blog points out, it looks like a money laundering operation by the shareholders.

"The four major labels are part of huge companies that also own stake in movie production companies, clothing lines, airlines, car companies..." writes Tripwire editor Derek Evers. "So when they give you a song for free that is being paid for by advertisers, it will inevitably shrink the pool of what is made available, promoted and advertised."

"In essence, the major labels have found a way to pay themselves."

Evers concludes, sarcastically:

"If MySpace becomes the MTV of the internet, can someone show me where to find the MySpace of the internet?"

As we reported recently, the exclusion of independents from MySpace has already raised competition concerns. Digital distribution ventures don't need to have a dominant market share to draw the attention of regulators - merely the prospect that they might. ®

Build a business case: developing custom apps

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.