Feeds

TalkTalk ad slapped for misleading on LLU

No unbundled cheapness for country folk

Combat fraud and increase customer satisfaction

TalkTalk's latest TV ad has fallen foul of advertising regulators, who received complaints from would-be customers who contacted the firm only to be told they had to pay extra because they lived outside its unbundled network.

The ad punted "free" broadband with line rental for £10.50 per month. The cost of connectivity from BT Wholesale means that "free" broadband is only viable where ISPs have their own equipment in local exchanges. That investment is in turn only worthwhile in densely populated areas, so rural communities often miss out on the lower prices that LLU providers can offer.

TalkTalk told the Advertising Standards Authority (ASA) it forgot to mention that its LLU network only covers 80 per cent of the population. Ten people had been disgruntled enough to make a complaint.

The ASA ruled the spot was likely to mislead, and TalkTalk agreed future versions would be amended to reflect the availability of the offer.

Complaints against broadband providers remain a busy area for the ASA. Ofcom is hoping a new voluntary ISP code of practice, due to come into force in the new year, will improve transparency in marketing and help consumers decipher caveats. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.