Feeds

TalkTalk ad slapped for misleading on LLU

No unbundled cheapness for country folk

Security for virtualized datacentres

TalkTalk's latest TV ad has fallen foul of advertising regulators, who received complaints from would-be customers who contacted the firm only to be told they had to pay extra because they lived outside its unbundled network.

The ad punted "free" broadband with line rental for £10.50 per month. The cost of connectivity from BT Wholesale means that "free" broadband is only viable where ISPs have their own equipment in local exchanges. That investment is in turn only worthwhile in densely populated areas, so rural communities often miss out on the lower prices that LLU providers can offer.

TalkTalk told the Advertising Standards Authority (ASA) it forgot to mention that its LLU network only covers 80 per cent of the population. Ten people had been disgruntled enough to make a complaint.

The ASA ruled the spot was likely to mislead, and TalkTalk agreed future versions would be amended to reflect the availability of the offer.

Complaints against broadband providers remain a busy area for the ASA. Ofcom is hoping a new voluntary ISP code of practice, due to come into force in the new year, will improve transparency in marketing and help consumers decipher caveats. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
Shades of Mannesmann: Vodafone should buy T-Mobile US
Biting the bullet would let Blighty-based biz flip the bird at AT&T
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.