Feeds

TalkTalk ad slapped for misleading on LLU

No unbundled cheapness for country folk

Business security measures using SSL

TalkTalk's latest TV ad has fallen foul of advertising regulators, who received complaints from would-be customers who contacted the firm only to be told they had to pay extra because they lived outside its unbundled network.

The ad punted "free" broadband with line rental for £10.50 per month. The cost of connectivity from BT Wholesale means that "free" broadband is only viable where ISPs have their own equipment in local exchanges. That investment is in turn only worthwhile in densely populated areas, so rural communities often miss out on the lower prices that LLU providers can offer.

TalkTalk told the Advertising Standards Authority (ASA) it forgot to mention that its LLU network only covers 80 per cent of the population. Ten people had been disgruntled enough to make a complaint.

The ASA ruled the spot was likely to mislead, and TalkTalk agreed future versions would be amended to reflect the availability of the offer.

Complaints against broadband providers remain a busy area for the ASA. Ofcom is hoping a new voluntary ISP code of practice, due to come into force in the new year, will improve transparency in marketing and help consumers decipher caveats. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.