Feeds

Timberland pays $7m to settle SMS spam lawsuit

Rap on the knuckles

Build a business case: developing custom apps

Outdoor gear firm Timberland has agreed to pay $7m to settle a text message spam class-action lawsuit in the US.

Recipients of unsolicited SMS messages punting the rappers' favourite stand to collect up to $150 in compensation from the fund, under the terms of a preliminary agreement. Timberland and e-commerce provider GSI were sued for violation of the US Telephone Consumer Protection Act in a class action suit spearheaded by law firm KamberEdelson.

Consumers pay to receive text messages in the US. Timberland has agreed to reimburse punters for the offending messages but maintains it did nothing wrong. Both Timberland and GSI blame the over-zealous marketing tactics of a third-party marketing firm, Airit2me, which failed to get the consent of recipients before distributing marketing pitches via mobile phone, Computerworld reports.

Timberland is yet to publically comment on the case, thought to be among the first of its kind. Previous legal actions in the area have involved mobile phone operators suing firms that sent unsolicited SMS marketing pitches on the behalf of mobile subscribers.

Punters who received the messages are invited to file a claim (before a February 2009 deadline) but any payout will only occur if and when a judge approves the settlement. A hearing on the case at the US District Court for the Northern District of Illinois is due to take place on 18 December. ®

The essential guide to IT transformation

More from The Register

next story
Rupert Murdoch says Google is worse than the NSA
Mr Burns vs. The Chocolate Factory, round three!
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Know what Ferguson city needs right now? It's not Anonymous doxing random people
U-turn on vow to identify killer cop after fingering wrong bloke
Germany 'accidentally' snooped on John Kerry and Hillary Clinton
Dragnet surveillance picks up EVERYTHING, USA, m'kay?
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
Who needs hackers? 'Password1' opens a third of all biz doors
GPU-powered pen test yields more bad news about defences and passwords
Think crypto hides you from spooks on Facebook? THINK AGAIN
Traffic fingerprints reveal all, say boffins
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.