Feeds

Dell: We went green too early

CIOs don't pay energy bills, so they don't care

3 Big data security analytics techniques

Dell has admitted it won't earn much return on the energetic greening of its operations and products, until CIOs get paid to have greener data centres.

Michael Dell, Dell's founder, chairman and CEO, said in a briefing with journalists in London today, that the underlying interest in green matters is growing at a fast pace.

Michael Dell

Racing ahead of customers: Michael Dell

But he added: "CIOs say the energy cost is 'not in my budget'."

That means that Dell, after a breakneck rush to green its product range, is offering products to CIOs who do not yet have an incentive to buy them.

Dell thinks "this is changing. CIOs are being held accountable." Asked if, when CIOs do get an energy budget responsibility, Dell would be there waiting, he said simply: "Yes."

David Marmonti, a Dell SVP and EMEA president, said Dell was going to continue greening its processes and products: "Dell intends to be the greenest IT company on the planet. ... By 2010 our client products will be 25 per cent more efficient than they were last year."

Dell is working continuously to reduce its green footprint, replacing styrofoam packaging for example, working with Liebert to reduce data centre energy consumption, and designing a new blade server to be 25 per cent more energy efficient than its predecessor.

Marmonti said: "Customers are concerned about energy consumption. They are looking for IT partners who can enable them to be more green than they were historically. ... We think it's important to us to keep our lead."

The picture is one of Dell becoming green a long way in advance of many of its customers.

The maximum business benefits from this prolonged and emphatic green charge have not come about because its customers' CIOs don't get paid to have greener data centres. Only when - as Dell hopes and expects - they do get measured in that way will it earn its green dividend. ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.