Feeds
85%

Apple 2G iPod Touch

The world's best music player, net tablet, handheld games console?

Gartner critical capabilities for enterprise endpoint backup

Review We like the iPod Touch. It's not the only portable device with a touchscreen control system, but the way that Apple has employed the technology is clever.

We can spend hours idly flicking our finger across the screen, watching the pretty album artwork slide back and forth.

And that business of ‘pinching’ your fingers to zoom in and out on photos is nothing short of inspired. It gives the iPod Touch a responsiveness that makes it feel almost organic, rather than just being an inert lump of plastic sitting in the palm of your hand.

Apple 2G iPod Touch

Apple's 2G iPod Touch: cheaper and thinner than before

So we were intrigued by the rumours of an updated iPod Touch that were circulating earlier this month, just prior to Steve Jobs’ unveiling of the new iPod range. In the end, many people were disappointed by what they saw as a relatively minor upgrade. However, reading between the lines, there’s a clear strategic shift going on in the way that Apple markets the iPod Touch, even if the hardware itself hasn’t changed very much.

The most welcome change actually came in the form of price cuts for all three models. Prices for the iPod Touch now start at £169 for the 8GB model, with the 16GB and 32GB models costing £219 and £289, respectively. The iPod Touch is still the most expensive model in the iPod range – and slightly more expensive than rivals such as the Archos 605 – but bringing the 8GB model down from £199 to £169 makes it seem more affordable and less of a luxury item.

It also narrows the price gap between the iPod nano and the iPod Touch, potentially sidelining the once-mighty iPod Classic as a niche product for the relatively small number of people who need the Classic’s much larger 120GB storage capacity.

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.