Feeds

Retailers predict price-led Xbox 360 sales surge

Cuts fuel demand boom

Internet Security Threat Report 2014

Microsoft’s recent decision to cut the price of the Xbox 360 range will fuel UK sales, according to execs at some of Blighty’s biggest electronics retailers.

Tricia Brennan, MD of Game UK, said in an interview with GamesIndustry.biz that the console’s new price points mean that all three models now appeal to a wider variety of consumers, from once-a-week gamers and to the hardcore set.

Steve O'Brien, from gaming stores Action Replay and Gameshop, told the site that the Xbox 360’s new lower pricing puts it at a distinct advantage over the PlayStation 3.

"I think there is sufficient light between the two price points now for 360 to steal a significant percentage of the 'undecided' market, and that will undoubtedly impact on Sony's sales," he forecast.

Jonathan Hayes, Commercial Manager at HMV Games, hinted that the price cuts could spur a surge in demand akin to that seen for Halo 3 last year. At the time, Microsoft claimed that the title was the world’s fastest selling videogame, notching up sales in excess of $300m (£150m/€190m) during its first week.

However, Hayes warned that the PS3 and Xbox 360 are still different products and so will appeal to different audiences irrespective of cost. For example, film fans will opt for the PS3 because of its Blu-ray reader, while hardcore gamers will choose whichever console has their favourite title exclusively.

The Xbox 360 cut – which takes effect from today – means that the Arcade model now costs £130/€180 and that the Premium model has an RRP of £170/€240. The flagship Elite has been reduced to £230/€300.

Providing a secure and efficient Helpdesk

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.