Feeds

Retailers predict price-led Xbox 360 sales surge

Cuts fuel demand boom

The essential guide to IT transformation

Microsoft’s recent decision to cut the price of the Xbox 360 range will fuel UK sales, according to execs at some of Blighty’s biggest electronics retailers.

Tricia Brennan, MD of Game UK, said in an interview with GamesIndustry.biz that the console’s new price points mean that all three models now appeal to a wider variety of consumers, from once-a-week gamers and to the hardcore set.

Steve O'Brien, from gaming stores Action Replay and Gameshop, told the site that the Xbox 360’s new lower pricing puts it at a distinct advantage over the PlayStation 3.

"I think there is sufficient light between the two price points now for 360 to steal a significant percentage of the 'undecided' market, and that will undoubtedly impact on Sony's sales," he forecast.

Jonathan Hayes, Commercial Manager at HMV Games, hinted that the price cuts could spur a surge in demand akin to that seen for Halo 3 last year. At the time, Microsoft claimed that the title was the world’s fastest selling videogame, notching up sales in excess of $300m (£150m/€190m) during its first week.

However, Hayes warned that the PS3 and Xbox 360 are still different products and so will appeal to different audiences irrespective of cost. For example, film fans will opt for the PS3 because of its Blu-ray reader, while hardcore gamers will choose whichever console has their favourite title exclusively.

The Xbox 360 cut – which takes effect from today – means that the Arcade model now costs £130/€180 and that the Premium model has an RRP of £170/€240. The flagship Elite has been reduced to £230/€300.

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?