Feeds

Retailers predict price-led Xbox 360 sales surge

Cuts fuel demand boom

Secure remote control for conventional and virtual desktops

Microsoft’s recent decision to cut the price of the Xbox 360 range will fuel UK sales, according to execs at some of Blighty’s biggest electronics retailers.

Tricia Brennan, MD of Game UK, said in an interview with GamesIndustry.biz that the console’s new price points mean that all three models now appeal to a wider variety of consumers, from once-a-week gamers and to the hardcore set.

Steve O'Brien, from gaming stores Action Replay and Gameshop, told the site that the Xbox 360’s new lower pricing puts it at a distinct advantage over the PlayStation 3.

"I think there is sufficient light between the two price points now for 360 to steal a significant percentage of the 'undecided' market, and that will undoubtedly impact on Sony's sales," he forecast.

Jonathan Hayes, Commercial Manager at HMV Games, hinted that the price cuts could spur a surge in demand akin to that seen for Halo 3 last year. At the time, Microsoft claimed that the title was the world’s fastest selling videogame, notching up sales in excess of $300m (£150m/€190m) during its first week.

However, Hayes warned that the PS3 and Xbox 360 are still different products and so will appeal to different audiences irrespective of cost. For example, film fans will opt for the PS3 because of its Blu-ray reader, while hardcore gamers will choose whichever console has their favourite title exclusively.

The Xbox 360 cut – which takes effect from today – means that the Arcade model now costs £130/€180 and that the Premium model has an RRP of £170/€240. The flagship Elite has been reduced to £230/€300.

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.