Feeds

Microsoft dumps hilarious comedy duo

Seinfeld and Gates, we hardly knew you

The Essential Guide to IT Transformation

Microsoft has ditched its Jerry Seinfeld-fronted advertising campaign, after everyone thought it was crap.

According to Redmond's spinners, dropping the awkward, unfunny, boring ads now "was always the plan", Valleywag reports. A statement yesterday said: "We will be executing the second phase of our advertising campaign tomorrow, as planned from the start."

The campaign was the first fruit of Microsoft's $300m deal with so-hot-right-now ad agency Crispin Porter and Bogusky. The creative geniuses decided to pair Seinfeld with Bill Gates in a series of whimsical domestic vignettes.

The point of this remains obscure, but we think its got something to do with something called Vista. Whatever, Microsoft says its forthcoming ads will feature such stars as Eva Longoria and Pharrell Williams, and lay the smackdown on Apple's "I'm a Mac" ads.

Perhaps they'll be funny. Currently the party with best reason to laugh is Seinfeld, who reportedly trousered $10m for his performance. ®

The Essential Guide to IT Transformation

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.