The Jack White and Alicia Keys theme for forthcoming Bond outing Quantum of Solace this morning enjoyed its first airplay on Jo Whiley's Radio 1 show.

The Beeb describes Another Way To Die as "driven by White's trademark fuzzy guitar riffs and thunderous drum rolls" and featuring the lines "Another blinger with the slick trigger finger for Her Majesty," and "Another one with the golden tongue poisoning your fantasy."

Crikey. Readers can get a 40-second taster for themselves here, and decide if Amy Winehouse and her producer Mark Ronson might have made a better hash of it.

The Radio 1 airing is not the first time the theme has appeared in the wild. Part of it has already been used for a Coke Zero advert, something which didn't much impress Jack White.

Quantum of Solace premieres in London on 29 October, hitting US cinemas on 14 November. ®

Related stories

• US made to wait for Quantum of Solace (22 August 2008)
• Alicia Keys croons Bond theme (30 July 2008)
• Quantum of Solace trailer teases fans (1 July 2008)
• Winehouse cans Bond theme project (6 May 2008)
• Amy Winehouse pitches for Bond theme (29 April 2008)
• New Bond movie is Quantum of Solace (24 January 2008)