The powers that be have clamped down on a Melbourne boozer's planned "No Undie Sundie" - a promotion "urging women to remove their underwear in return for a $50 drink card", Oz's Daily Telegraph reports.

The Saint Hotel in St Kilda punted the intended deknickering via a newspaper and online ad featuring the famous Britney Spears upskirt snap and the invitation: "Free glass of champagne for first 100 ladies flash bra [sic] or undies to bar staff; for free drink hang your undies on the line above the bar for $50 drink card."

Carolyn Worth of Melbourne Centre Against Sexual Assault was more forthright, slamming the event as "stupid and dangerous". She said: "It sends a very bad message, and it is one made very explicit. It's almost an invitation to sexual assault."

Port Phillip mayor Janet Cribbes weighed in by saying she'd "consider referring the organisers to the Advertising Standards Bureau".

She explained: "The ad is bordering on being pornographic. It fuels the fire for irresponsible drinking, irresponsible behaviour and puts young women at risk and makes them more vulnerable to sexual assault.

"I'd thought they [the Saint's management] would have learnt their lesson from the dwarf episode. We'll be paying them a visit soon, I'd say."

In case you're wondering where the dwarf comes into it, the Saint Hotel in June hired one "to pour free liquor down the throats of drinkers". ®

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