Apple grabs double-digit US laptop marketshare
Number four vendor
Apple's share of the US laptop market jumped into double figures during Q2, once again hitting the kind of marketshare it experienced in its hey-dey.
According to local market watcher, NPD DisplaySearch, Apple took 10.6 per cent of the US retail laptop market between April and June 2008, up from 6.6 per cent in the year-ago quarter.
That puts it in fourth place in NPD's chart, behind Acer (14.4 per cent), HP (21.4 per cent) and Dell (21.9 per cent).
Toshiba, the previous number four vendor based on Q2 2007 numbers, this time round fell into fifth place with a marketshare of nine per cent.
European buyers are less keen on Apples. Over here, the company failed to make the top five, indicating an EMEA marketshare of less than 5.5 per cent, which is what fifth-place Asus ranked.
HP led on 20.5 per cent, follwed by Acer (17.9 per cent), Dell (12.5 per cent) and Toshiba (11.7 per cent). There were no surprises here: some companies were up a little, others down by similar, couple-of-percentage-point margins.
Of the laptops purchased in Q2, the vast majority were 13.3in and 15.4in models, together taking 88.5 per cent of the market. Machines with 17in or larger screens took 7.5 per cent, down from just under ten per cent in Q2 2007. Laptops with a 12.1in screen or smaller - but excluding netbooks - took just four per cent.
No great surprise there, either. Ultra-portable laptops tend to be very expensive - ditto the big-screen desktop replacements. All the bargains are to be had in the 15.4in segment.
Alas, DisplaySearch didn't say to what extent the SCC market had grown in the period, though market pioneer Asus' share of just 5.5 per cent, down year on year from 5.6 per cent, suggests not much.
Netbooks and Mini-laptops Buyer's Guide
So basically what you're saying is that you work for Microsoft aren't you?
Try using a Mac and OS X, you might find yourself surprised at how good it actually really is, or don't and carry on battering it and reading all the bad things it does to the world.
By diversity , I didn't just mean apple products. I meant M$ , Apple, Linux, Sun, Sony, Nintendo , HP , Dell, google , IBM , Amiga , BeOS , plan9 , RTOS , Nokia (i can go a long time.)
With M$ expanding into EVERY computing market - it would be possible for them to extinguish every other competitor. They are already a strong monopoly on so many fronts. I WANT COMPETITION not a single dominant player.
M$ are very very evil more so than coca cola. You dont see them trying to extingish coffee, tea, water. Pepsi perhaps.
Child labour and all the other nastys by the mega corps. Sad and true. M$ are now a hardware manufacturing company so they probably have these issues directly or indirectly. Just think of all the new super computers needed because of vista!
If ever I need reminding why I bought my Apple laptop doodad, I need only look round the office to see the way Vista functions. Although the technical problems we have had with Vista seem to be fewer in number, these days, the UI was quite clearly designed by a six-year-old with a box of crayons.
The coat. Because I just don't get it. Geddit!!
Apple + conformity... Hmmm. Kind of the same way all Emo kids look the same but yet consider themselves different. Its that kind of delusion.
@Danny - and Isaias
You forgot to mention that Nestle owns Jenny Craig - the diet giant...
A wonderful business mix - self propagating even....
Hehe, oh and @Maliciously Crafted Packet - yes - though I've moved away from the sys admin here in yet another global machine - Lenovo at work, Macbook at home could indeed be handy experience to have.
You think Microsoft is bad - try working for a 200,000 employee insurance broker and feel the corporate love....Still my part of it is down here in Middle Earth so it's as fine and dandy as it can be :)