Feeds

Apple grabs double-digit US laptop marketshare

Number four vendor

5 things you didn’t know about cloud backup

Apple's share of the US laptop market jumped into double figures during Q2, once again hitting the kind of marketshare it experienced in its hey-dey.

According to local market watcher, NPD DisplaySearch, Apple took 10.6 per cent of the US retail laptop market between April and June 2008, up from 6.6 per cent in the year-ago quarter.

That puts it in fourth place in NPD's chart, behind Acer (14.4 per cent), HP (21.4 per cent) and Dell (21.9 per cent).

Toshiba, the previous number four vendor based on Q2 2007 numbers, this time round fell into fifth place with a marketshare of nine per cent.

European buyers are less keen on Apples. Over here, the company failed to make the top five, indicating an EMEA marketshare of less than 5.5 per cent, which is what fifth-place Asus ranked.

HP led on 20.5 per cent, follwed by Acer (17.9 per cent), Dell (12.5 per cent) and Toshiba (11.7 per cent). There were no surprises here: some companies were up a little, others down by similar, couple-of-percentage-point margins.

Of the laptops purchased in Q2, the vast majority were 13.3in and 15.4in models, together taking 88.5 per cent of the market. Machines with 17in or larger screens took 7.5 per cent, down from just under ten per cent in Q2 2007. Laptops with a 12.1in screen or smaller - but excluding netbooks - took just four per cent.

No great surprise there, either. Ultra-portable laptops tend to be very expensive - ditto the big-screen desktop replacements. All the bargains are to be had in the 15.4in segment.

Alas, DisplaySearch didn't say to what extent the SCC market had grown in the period, though market pioneer Asus' share of just 5.5 per cent, down year on year from 5.6 per cent, suggests not much.

Netbooks and Mini-laptops Buyer's Guide

Related Mini Laptop Reviews
Advent 4211
MSI Wind U100
Acer Aspire One A110
Asus Eee PC 901
Asus Eee PC 900
Vye mini-v S37B

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.