Feeds

Apple grabs double-digit US laptop marketshare

Number four vendor

Application security programs and practises

Apple's share of the US laptop market jumped into double figures during Q2, once again hitting the kind of marketshare it experienced in its hey-dey.

According to local market watcher, NPD DisplaySearch, Apple took 10.6 per cent of the US retail laptop market between April and June 2008, up from 6.6 per cent in the year-ago quarter.

That puts it in fourth place in NPD's chart, behind Acer (14.4 per cent), HP (21.4 per cent) and Dell (21.9 per cent).

Toshiba, the previous number four vendor based on Q2 2007 numbers, this time round fell into fifth place with a marketshare of nine per cent.

European buyers are less keen on Apples. Over here, the company failed to make the top five, indicating an EMEA marketshare of less than 5.5 per cent, which is what fifth-place Asus ranked.

HP led on 20.5 per cent, follwed by Acer (17.9 per cent), Dell (12.5 per cent) and Toshiba (11.7 per cent). There were no surprises here: some companies were up a little, others down by similar, couple-of-percentage-point margins.

Of the laptops purchased in Q2, the vast majority were 13.3in and 15.4in models, together taking 88.5 per cent of the market. Machines with 17in or larger screens took 7.5 per cent, down from just under ten per cent in Q2 2007. Laptops with a 12.1in screen or smaller - but excluding netbooks - took just four per cent.

No great surprise there, either. Ultra-portable laptops tend to be very expensive - ditto the big-screen desktop replacements. All the bargains are to be had in the 15.4in segment.

Alas, DisplaySearch didn't say to what extent the SCC market had grown in the period, though market pioneer Asus' share of just 5.5 per cent, down year on year from 5.6 per cent, suggests not much.

Netbooks and Mini-laptops Buyer's Guide

Related Mini Laptop Reviews
Advent 4211
MSI Wind U100
Acer Aspire One A110
Asus Eee PC 901
Asus Eee PC 900
Vye mini-v S37B

The Power of One Infographic

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.