Feeds

Google to DoJ: The clock is ticking

Will push Goo-Hoo! deal, regulators be damned

Intelligent flash storage arrays

When government regulators come knocking, businesses usually make with the "Yes, sirs" and the "Thank you very much, sirs," attempting a bit of the old boardroom charm to make the probing process go easy.

Then there's Google, which actually gives the US Justice Department a three and a half month deadline to review its advertising partnership with Yahoo!.

Google chief Eric Schmidt reaffirmed Wednesday that the the company plans to push forward with its deal to serve ads to Yahoo! early next month - even if government regulators need more time to finish their anti-competition investigation.

The Goo-Hoo! joint venture was voluntarily put on hold in July so antitrust regulators could probe the pact between the two tech giants and direct competitors for Internet advertising. The non-exclusive deal allows Google to serve advertisements next to Yahoo! Search engine results in the US and Canada.

"My understanding of the way this works, because it is a commercial deal, we have a choice of when we implement it," said Schmidt during a conference with reporters yesterday.

Schmidt said further delays could be costly for the companies. "Time is money in our business," he said.

Microsoft has complained the advertising collaboration would hurt competition in the web ad marketplace. The cries of anticompetitive foul come after Microsoft offered to buy Yahoo! earlier this year - and was rebuffed. Google, at the time, claimed a Microsoft-Yahoo merger would anti-competitive.

Google insists its current deal with Yahoo is neither here nor there, as the pact is non-exclusive and not a merger. But the Department of Justice doesn't seem so sure. It hired its old anti-trust boss from the private sector to head up a probe to consider if it will block the deal.

Meanwhile, the European Union opened its own investigation into the proposed tie-up. Although the deal is currently limited to web properties in the US and Canada, Google said it may extend to other parts of the world in the future.

Wonder how long Google will give the EU to sniff around ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.