As I write this, I can hear a distant droning which indicates the Twat-O-Tron has just been fired up at its secret location somewhere in Middle England and is about to discharge an unholy turdspurt at supermarket monolith Sainsbury's. Here's why:

Yup, we're thinking the same as you: How on God's Green Earth can an organisation as big as Sainsbury's fail to spot the missing apostrophe here? That's "Innocent kid's juices" or "Innocent kids' juices" - depending on how many innocent kids have been milked for their juices.

Read my lips: nu labor wants to kill the apostrophe cos its sold out to al-qaeda and swan-roasting albanian immigrants. what would churchill say? jeremy clarkson for pm now! ®

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• Academic wants to 'free up' English spelling (8 September 2008)
• Telegraph falls to the Tw*t-O-Tron (1 July 2008)
• BBC deploys the Tw*t-O-Tron (12 June 2008)
• Angry? Try the Tw*t-O-Tron (10 June 2008)