Feeds

Goo-Hoo! faces EU anti-trust probe

Advertisers are everywhere

Secure remote control for conventional and virtual desktops

The European Union's Competition Commission is investigating the proposed search advertising tie-up between Google and Yahoo!.

"In mid-July, we decided to open a preliminary investigation on our own initiative into potential effects of the Google-Yahoo agreement on competition in the European Economic Area (EEA) market," a spokesman for European Competition Commissioner Neelie Kroes has told Reuters.

Under the agreement, Google would serve ads onto Yahoo! search results pages in the US and Canada - not the EU. But we all know the pact would affect European advertisers.

Earlier today, the World Association of Newspapers (WAN) - an organization representing 18,000 papers across the globe - called on the EU (as well as the US Department of Justice and the Competition Bureau of Canada) to bury the proposed deal.

"First, many of our European members are active in North America and will be directly harmed by any anti-competitive conduct there," the organization said in a letter to European Competition Director Cecilio Madero.

"Second, we believe the deal will result in reduced incentives for Yahoo to compete against Google even in Europe, as Yahoo reportedly expects to earn hundreds of millions annually under the agreement. Also, because Google and Yahoo together control over 95 per cent of advertisers’ search advertising spending in Europe, the two companies could easily set the conditions for competition in the EU if they chose to do so."

The world was well aware that regulators in the US and Canada were probing the deal, but until news of WAN's letter hit the web, sparking more than a few phone calls to the EU, the European investigation was on the down low. The EU spokesman said the probe had no deadline.

Google and Yahoo! reached their agreement as a means of fending off Steve Ballmer's $44.6bn bid to swallow Jerry Yang and company. But a Goo-Hoo ad pact is surely more dangerous than a full-fledged Mircohoo. Even without a Yahoo! tie-up, Google controls 70 per cent of the North American search advertising market. ®

Security for virtualized datacentres

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.