Feeds

Goo-Hoo! faces EU anti-trust probe

Advertisers are everywhere

Next gen security for virtualised datacentres

The European Union's Competition Commission is investigating the proposed search advertising tie-up between Google and Yahoo!.

"In mid-July, we decided to open a preliminary investigation on our own initiative into potential effects of the Google-Yahoo agreement on competition in the European Economic Area (EEA) market," a spokesman for European Competition Commissioner Neelie Kroes has told Reuters.

Under the agreement, Google would serve ads onto Yahoo! search results pages in the US and Canada - not the EU. But we all know the pact would affect European advertisers.

Earlier today, the World Association of Newspapers (WAN) - an organization representing 18,000 papers across the globe - called on the EU (as well as the US Department of Justice and the Competition Bureau of Canada) to bury the proposed deal.

"First, many of our European members are active in North America and will be directly harmed by any anti-competitive conduct there," the organization said in a letter to European Competition Director Cecilio Madero.

"Second, we believe the deal will result in reduced incentives for Yahoo to compete against Google even in Europe, as Yahoo reportedly expects to earn hundreds of millions annually under the agreement. Also, because Google and Yahoo together control over 95 per cent of advertisers’ search advertising spending in Europe, the two companies could easily set the conditions for competition in the EU if they chose to do so."

The world was well aware that regulators in the US and Canada were probing the deal, but until news of WAN's letter hit the web, sparking more than a few phone calls to the EU, the European investigation was on the down low. The EU spokesman said the probe had no deadline.

Google and Yahoo! reached their agreement as a means of fending off Steve Ballmer's $44.6bn bid to swallow Jerry Yang and company. But a Goo-Hoo ad pact is surely more dangerous than a full-fledged Mircohoo. Even without a Yahoo! tie-up, Google controls 70 per cent of the North American search advertising market. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.