Feeds

Apple 'niche player' in touchscreen phone biz, says analyst

Samsung, Motorola dominate

Boost IT visibility and business value

Apple's iPhone may have boosted awareness of touchscreen handsets, prompting a 91 per cent increase in sales between 2007 and 2006, but it's still just a "niche player", one market watcher reckons.

ABI Research this week highlighted that leap in demand for touchscreen phones, noting that while the increase is global, handsets with touch-sensitive screens are particularly popular in Asia.

Hence Apple's niche status: until the launch of the iPhone 3G, the Mac maker's handset hasn't been available - officially, at any rate - in Asian countries. They accounted for 80 per cent of touchcreen phone sales over the past 12 months, ABI said.

Touchscreen phones from Samsung, Motorola and Sony Ericsson have, however, which is why these companies dominate this segment of the market, despite Apple's marketing successfully associating in the minds of Western consumers touchscreen technology with the iPhone.

According to ABI, Samsung and Motorola are effectively level-pegging, with 33 per cent and 30 per cent of the world touchscreen phone market, respectively. Add on the 24 per cent share taken by Sony Ericsson, and there's not much room left for the rest.

That's now. With the iPhone 3G enjoying far greater geographical sales coverage than its predecessor did, and with the debut of a touchscreen BlackBerry, there's going to be plenty of pressure on the emcumbents over the coming 12 months.

That said, Samsung for one, has been driving touchscreen technology hard, releasing a raft of phones - from the Armani to the Tocco and, most recently, the Omnia - that use big, finger-friendly screens instead of traditional keypads. It's hard to see Samsung being knocked off the top slot, but the picture looks less certain for the other major phone makers.

Touchscreen phone reviews
Apple iPhone 3G
HTC Touch Diamond
Samsung Tocco
LG Secret

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.