Feeds

Apple 'niche player' in touchscreen phone biz, says analyst

Samsung, Motorola dominate

Providing a secure and efficient Helpdesk

Apple's iPhone may have boosted awareness of touchscreen handsets, prompting a 91 per cent increase in sales between 2007 and 2006, but it's still just a "niche player", one market watcher reckons.

ABI Research this week highlighted that leap in demand for touchscreen phones, noting that while the increase is global, handsets with touch-sensitive screens are particularly popular in Asia.

Hence Apple's niche status: until the launch of the iPhone 3G, the Mac maker's handset hasn't been available - officially, at any rate - in Asian countries. They accounted for 80 per cent of touchcreen phone sales over the past 12 months, ABI said.

Touchscreen phones from Samsung, Motorola and Sony Ericsson have, however, which is why these companies dominate this segment of the market, despite Apple's marketing successfully associating in the minds of Western consumers touchscreen technology with the iPhone.

According to ABI, Samsung and Motorola are effectively level-pegging, with 33 per cent and 30 per cent of the world touchscreen phone market, respectively. Add on the 24 per cent share taken by Sony Ericsson, and there's not much room left for the rest.

That's now. With the iPhone 3G enjoying far greater geographical sales coverage than its predecessor did, and with the debut of a touchscreen BlackBerry, there's going to be plenty of pressure on the emcumbents over the coming 12 months.

That said, Samsung for one, has been driving touchscreen technology hard, releasing a raft of phones - from the Armani to the Tocco and, most recently, the Omnia - that use big, finger-friendly screens instead of traditional keypads. It's hard to see Samsung being knocked off the top slot, but the picture looks less certain for the other major phone makers.

Touchscreen phone reviews
Apple iPhone 3G
HTC Touch Diamond
Samsung Tocco
LG Secret

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.