Feeds

Saatchi to promote foreigners' ID cards

Ad bigwigs get busy bigging up biometrics

Gartner critical capabilities for enterprise endpoint backup

The Home Office will use advertising agency M&C Saatchi to tell employers about the introduction of identity cards for foreign nationals.

The UK Border Agency will start issuing cards from 25 November 2008 to those from outside the European Economic Area applying to stay in the country as students or through marriage. About 50,000 cards will be issued by April next year, with volumes planned to rise rapidly after that.

An employer will use the scheme to check a holder's eligibility for employment, which will be shown on the card, along with a photograph to confirm his or her identity. UK Border Agency will provide a telephone verification service for the cards.

The Home Office said that M&C Saatchi is already promoting the points based system for foreign workers, which uses adverts showing a course of hurdles.

"We already work closely with business and other key stakeholders to ensure that everyone with an interest is fully informed about the introduction of identity cards for foreign nationals," said a spokesperson. "This activity will increase as we get closer to the launch date in November."

Meanwhile, the Identity and Passport Service (IPS) says it has spent £76,250 on mylifemyid, a website researching 16-25 year olds' views on the National Identity Scheme. This group will be offered cards on a voluntary basis from 2010, although at very low levels, with significant numbers issued in 2011.

The spending on the mylifemyid site included £47,855 on creating and administering the site, the Central Office of Information procurement fee, plus the costs of staff from the vendor, Virtual Surveys, attending a launch event in London attended by the home secretary. £25,750 was spent on buying advertising banners on sites viewed by 16-25 year olds and £2,644.85 spent on IPS staff costs.

The site opened on 9 July, and is planned to close on 15 October. The IPS document says it aims to attract 2,000 users, which would mean the cost of obtaining each targeted response is £37.63. As of 5 August, the site had tracked 17,543 unique visitors, 50,358 total visitors, 1,003 members and 2,720 community posts.

"The mylifemyid website was created to inform us of how best to phase the delivery of identity cards to young people in 2010," said an IPS spokesperson.

"Mylifemyid has enabled IPS to gain a wide range of views from its target 16-25 age group in order to understand how identity issues affect young people's lives and how we can best ensure the identity card helps make their lives easier."

This article was originally published at Kablenet.

Kablenet's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

5 things you didn’t know about cloud backup

More from The Register

next story
Has Europe cut the UK adrift on data protection?
EU reckons we've one foot out the door anyway
Microsoft's Euro cloud darkens: US FEDS can dig into foreign servers
They're not emails, they're business records, says court
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
'Blow it up': Plods pop round for chat with Commonwealth Games tweeter
You'd better not be talking about the council's housing plans
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
CIA super-spy so sorry spies spied on Senate's torture scrutiny PCs
That thing we swore blind we never did? About that…
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?