Feeds

Sony Ericsson apes Nokia's 'Saw You Coming'

Bundles music with phones

Remote control for virtualized desktops

Sony Ericsson is imitating market leader Nokia and will bundle "free" music with its handsets, the FT claims today.

As with Nokia's "Comes With Music" program, selected Sony Ericsson handsets will come with a year's worth of unlimited liability downloads. Apart from suggesting a launch date of next month, no further details were disclosed by the FT.

Nokia's Comes With Music is a bold concept that's been handicapped by the Finns' naivety and clumsiness, earning it the music business nickname "Saw You Coming".

Nokia signed a deal with Universal Music that included both an upfront per handset payment, and a per-song royalty. But in its haste, Nokia failed to read the small print or study the usage pattern of intended demographic. Naive multimedia dweebs are no match for the experienced pickpockets of the music business, and Nokia was left with unlimited liability for any users who exceed 35 downloads a month.

(This Harry Enfield sketch will explain the derivation of the nickname.)

Nokia has finally signed the major labels - but no indies - and Carphone Warehouse will launch the service next month - with a year-old, 2G handset.

Still, perhaps there's a hint of a silver lining for Nokia. The "Saw You Coming" bundle is an immensely expensive way of gaining a few fractions of points of market share, but Nokia has far deeper pockets than its rivals. With question marks being raised about the long-term viability of the SE joint venture by Sony boss Howard Stringer, it's clear Sony Ericsson can't possibly match Nokia's resources.

So, the narrative goes, they all fail - but Sony Ericsson will fail sooner. ®

Internet Security Threat Report 2014

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.