Feeds

Sony Ericsson apes Nokia's 'Saw You Coming'

Bundles music with phones

High performance access to file storage

Sony Ericsson is imitating market leader Nokia and will bundle "free" music with its handsets, the FT claims today.

As with Nokia's "Comes With Music" program, selected Sony Ericsson handsets will come with a year's worth of unlimited liability downloads. Apart from suggesting a launch date of next month, no further details were disclosed by the FT.

Nokia's Comes With Music is a bold concept that's been handicapped by the Finns' naivety and clumsiness, earning it the music business nickname "Saw You Coming".

Nokia signed a deal with Universal Music that included both an upfront per handset payment, and a per-song royalty. But in its haste, Nokia failed to read the small print or study the usage pattern of intended demographic. Naive multimedia dweebs are no match for the experienced pickpockets of the music business, and Nokia was left with unlimited liability for any users who exceed 35 downloads a month.

(This Harry Enfield sketch will explain the derivation of the nickname.)

Nokia has finally signed the major labels - but no indies - and Carphone Warehouse will launch the service next month - with a year-old, 2G handset.

Still, perhaps there's a hint of a silver lining for Nokia. The "Saw You Coming" bundle is an immensely expensive way of gaining a few fractions of points of market share, but Nokia has far deeper pockets than its rivals. With question marks being raised about the long-term viability of the SE joint venture by Sony boss Howard Stringer, it's clear Sony Ericsson can't possibly match Nokia's resources.

So, the narrative goes, they all fail - but Sony Ericsson will fail sooner. ®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.