Feeds

AMD trumpets Hyper-V nuptials

A marriage of convenient marketing

Application security programs and practises

In addition rolling out a trio of tri-core processors, AMD has said it's snuggling up to Microsoft and Hyper-V.

The Chipzilla competitor, now on the back foot due to a resurgent Intel, has devised a clever marketing scheme in bringing out triple-core processors. As we reported earlier today, there are three triple-core chips, known as Phenom X3s. The 8750 Black Edition, perhaps with a Western Digital Caviar Black naming influence, is the X3 performance model, offering something called a Clock Multiplier Control. Presumably, it goes faster when you multiply the clock, a bit like hitting a turbo-charger button - perhaps.

AMD asserts that, "When coupled with the new tuning capabilities of the 790GX chipset and the leading performance of ATI Radeon HD 4800 series graphics, users will experience intensely visual gaming and stunning digital media." Good stuff.

The 8450e and 8250e are lower-performing, more energy-efficient economy model chips, drawing 65 watts. This is not as low a power draw as Intel's newest 45nm quad-core processors, but AMD is using an older 65nm process and doesn't have Intel's power leakage reducing high-k metal gate technology.

These triple-core chips are for intensive gamers and digital content (meaning graphics and video) creators. Desktop OEMs can create straight high-performance or balanced performance and energy-efficient systems for what AMD describes as "mainstream and enthusiast users who run power-intensive programs and are looking to conserve energy."

The Hyper-V snuggling involves Opterons and AMD Virtualization technology, which somehow works with Hyper-V to increase server efficiency whilst lowering power consumption. It's all about Hyper-V working well with AMD-V, with servers able to host more virtual machines, carry out more transactions and support more users. How? Well... it's due to AMD's I/O Memory Management Unit (IOMMU) providing "a secure, scalable, high-performance solution for I/O virtualization." Unfortunately, neither AMD nor Microsoft are providing any figures to back this up. If AMD-based servers with AMD-V can host more virtual machines then why not say how many more?

There may well be great technology here, but there's no hard and fast data available about its usefulness. It's a puzzle. AMD wasn't able to respond in time for this story. It's possibly relevant that Intel has not put out a we-support-Hyper-V statement.

The combined Hyper-V/AMD-V servers are targeted at mid-sized companies. This market focus suggests a more price-based and performance-limited pitch than a pure performance one. Otherwise, it would apply to larger businesses too. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Attack of the clones: Oracle's latest Red Hat Linux lookalike arrives
Oracle's Linux boss says Larry's Linux isn't just for Oracle apps anymore
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.