Westcoast completes XMA merger
Last November, Westcoast announced the acquisition of XMA, the printer consumables distie. Today, the company issued a press release, heralding the completion of the merger.
In other words, the back office has been trimmed, any performance related payments settled, and distribution activities consolidated. Hardware is to be handled from Westcoast's Reading HQ and consumables from a distribution centre in Milton Keynes. The combined company will be known as ... Westcoast.
But XMA's sales team stays put in Nottingham, and Westcoast's in Theale. So resellers get to talk to the same account handlers.
Quote time from Tim Beech, Westcoast's MD for supplies. "The acquisition will give the company greater scale in order to compete in what are rapidly consolidating distribution and re-seller markets."
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