Feeds

Joost ditches P2P client for the web

Who does what?

Top three mobile application threats

Mostly harmless internet TV start-up Joost has decided to abandon its proprietory P2P application in favour of delivering video to browsers.

The new Joost will ape iPlayer in the UK and Hulu in the US by serving up telly via a slick interactive website, GigaOm reports. Unlike those big broadcaster efforts, it won't use Adobe's ubiquitous Flash, but rely on its own browser plug-in that will tap the P2P technology Joost has spent millions developing and implementing.

Launched by the Skype boys in a blaze of publicity early last year, the service was supposed to revolutionise online TV by offering a smorgasbord of international shows for free via an innovative download app. Early adopters rushed to install Joost, only to find it buggy, and content limited to two-year-old heats of The World's Strongest Man and second-rate nature documentaries.

Joost attempted to get European broadcasters to let it distribute their quality programming. Led by the BBC, none saw any reason to give expensively-produced content to a distrubution network with few viewers and fewer advertisers, however. The start-up decamped to the US earlier this year, huffing and puffing about TV industry intransigence.

Turning to the web seems unlikely to improve its fortunes. Whether via desktop app or browser, the biggest trouble for Joost remains that it doesn't carry any video worth watching.

When it appeared, Joost's technology for full-screen TV over the public internet seemed ahead of its time. With the TV industry increasingly ready and able to offer top shows direct to web viewers - on its own terms - its clear the time for a middle man will never arrive. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.