Mens mag debuts e-ink cover

Kindle display used in print publication

Build a business case: developing custom apps

Sony wants everyone to ditch paperbacks in favour of its Reader electronic book, but man-mag Esquire is keeping the printed world alive with an e-ink magazine.

Can't see the video? Download Flash Player from Adobe.com

The 75th anniversary issue of the US edition of Esquire features a small e-ink display on the front cover which flashes between a “The 21st Century Begins Now” headline and a collage of images.

The screen uses technology from E Ink, the firm that supplied the e-ink screens for both Sony’s Reader and Amazon’s rival e-book, Kindle.

The magazine isn’t wirelessly connected and so can’t be updated – ah, the drawbacks of print... - but the magazine’s editor-in-chief, David Granger told the Associated Press that if the concept’s used in future then, hopefully, the screens could be linked to the web, allowing content to be updated post-sale.

Each e-ink Esquire runs on six batteries, which are said to last for between three and six months.

It’s not known how much it cost Esquire’s publisher to produce the October issue, but 100,000 copies of the e-ink edition go on sale today in the US at $6 (£3.40/€4.21) a pop - $2 more than usual.

Build a business case: developing custom apps


Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.