Feeds

Shiny suits call monopoly shenanigans on GooHoo!

We! Ain't! Done! Nuffin!

High performance access to file storage

Fearing a Googley monopoly on web search, America's powerful Association of National Advertisers (ANA) has called on the Justice Department to nix Yahoo!'s plan to let its supposed rival run its text ads business.

The ANA said it discussed the deal face-to-face with Google and Yahoo! before deciding to call for a block on the partnership, which is scheduled to kick off next month.

The group lobbies for big-spending marketers at corporations such as Proctor and Gamble and General Motors. On Sunday it said it had written to anti-trust watchdogs to argue a partnership between Google and Yahoo! "will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising".

Google announced in June that it had agreed to pump Yahoo!'s pages with search ads and declared "we think it is good for users, advertisers and publishers". The deal is non-exclusive and leaves it up to Yahoo! to decide when to use Google's ad-placing platform rather than its own.

If regulators approve the tie-in, about 90 per cent of the search advertising market will be bound up by the pair. Microsoft, which had been trying to buy Yahoo!, was outraged, predictably decrying Google as a monopolist. Competition watchdogs are likely to take complaints from competitiors with a hefty pinch of salt, however.

The intervention of the ANA this weekend is more significant. Google's enormous and growing power over the online advertising business has until now seemingly dissuaded its customers from protesting.

In its statement responding to the ANA, Yahoo! said it believes relying on Google for making money sometimes will make it stronger. ®

3 Big data security analytics techniques

More from The Register

next story
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Whoever you vote for, Google gets in
Report uncovers giant octopus squid of lobbying influence
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Alphadex fires back at British Gas with overcharging allegation
Brit colo outfit says it paid for 347KVA, has been charged for 1940KVA
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.