Feeds

Shiny suits call monopoly shenanigans on GooHoo!

We! Ain't! Done! Nuffin!

Designing a Defense for Mobile Applications

Fearing a Googley monopoly on web search, America's powerful Association of National Advertisers (ANA) has called on the Justice Department to nix Yahoo!'s plan to let its supposed rival run its text ads business.

The ANA said it discussed the deal face-to-face with Google and Yahoo! before deciding to call for a block on the partnership, which is scheduled to kick off next month.

The group lobbies for big-spending marketers at corporations such as Proctor and Gamble and General Motors. On Sunday it said it had written to anti-trust watchdogs to argue a partnership between Google and Yahoo! "will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising".

Google announced in June that it had agreed to pump Yahoo!'s pages with search ads and declared "we think it is good for users, advertisers and publishers". The deal is non-exclusive and leaves it up to Yahoo! to decide when to use Google's ad-placing platform rather than its own.

If regulators approve the tie-in, about 90 per cent of the search advertising market will be bound up by the pair. Microsoft, which had been trying to buy Yahoo!, was outraged, predictably decrying Google as a monopolist. Competition watchdogs are likely to take complaints from competitiors with a hefty pinch of salt, however.

The intervention of the ANA this weekend is more significant. Google's enormous and growing power over the online advertising business has until now seemingly dissuaded its customers from protesting.

In its statement responding to the ANA, Yahoo! said it believes relying on Google for making money sometimes will make it stronger. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
MPs wave through Blighty's 'EMERGENCY' surveillance laws
Only 49 politcos voted against DRIP bill
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.