Shiny suits call monopoly shenanigans on GooHoo!
We! Ain't! Done! Nuffin!
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Fearing a Googley monopoly on web search, America's powerful Association of National Advertisers (ANA) has called on the Justice Department to nix Yahoo!'s plan to let its supposed rival run its text ads business.
The ANA said it discussed the deal face-to-face with Google and Yahoo! before deciding to call for a block on the partnership, which is scheduled to kick off next month.
The group lobbies for big-spending marketers at corporations such as Proctor and Gamble and General Motors. On Sunday it said it had written to anti-trust watchdogs to argue a partnership between Google and Yahoo! "will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising".
Google announced in June that it had agreed to pump Yahoo!'s pages with search ads and declared "we think it is good for users, advertisers and publishers". The deal is non-exclusive and leaves it up to Yahoo! to decide when to use Google's ad-placing platform rather than its own.
If regulators approve the tie-in, about 90 per cent of the search advertising market will be bound up by the pair. Microsoft, which had been trying to buy Yahoo!, was outraged, predictably decrying Google as a monopolist. Competition watchdogs are likely to take complaints from competitiors with a hefty pinch of salt, however.
The intervention of the ANA this weekend is more significant. Google's enormous and growing power over the online advertising business has until now seemingly dissuaded its customers from protesting.
In its statement responding to the ANA, Yahoo! said it believes relying on Google for making money sometimes will make it stronger. ®
COMMENTS
Ahhhahahahahahaha
/points and laughs totally hysterically "Microsoft, which had been trying to buy Yahoo!, was outraged, predictably decrying Google as a monopolist." Buahhhahahahahahahaha.... OMG you wacky boys and girls at Redmond, you say the silliest things.
All I can say is Pot meet kettle, kettle meet pot. Now you two children go outside and play nice now and maybe uncle sam will give you both a nice cookie.
Paris, cos some how I think I'd rather be fucked by her than M$ any day.
MicroGooHoo speaks
it's a three-way Triple Threat Match for the Advertising title at the DC Arena! Sunday, sunday, sunday, don't miss it!
This fight is just as fixed as a wrestling match, too.
Hypocrite
That's a pretty funny statement coming from Microsoft, a monopoly. It's too bad the ANA can't also make similar decisions reasoning that there is depravity of competition and choice regarding things like, oh, Microsoft not allowing selling other OSes on hard drives with their OS and them threatening stores for selling anything but Windows in various ways. They really need to be forced to sell their software at one set price, to everyone, period, and that goes for all other companies too of course. Fuck the UK tech tax, especially. I'm tired of shipping tech "gifts" over to the UK. </rant> ^^
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