Feeds

Shiny suits call monopoly shenanigans on GooHoo!

We! Ain't! Done! Nuffin!

Top 5 reasons to deploy VMware with Tegile

Fearing a Googley monopoly on web search, America's powerful Association of National Advertisers (ANA) has called on the Justice Department to nix Yahoo!'s plan to let its supposed rival run its text ads business.

The ANA said it discussed the deal face-to-face with Google and Yahoo! before deciding to call for a block on the partnership, which is scheduled to kick off next month.

The group lobbies for big-spending marketers at corporations such as Proctor and Gamble and General Motors. On Sunday it said it had written to anti-trust watchdogs to argue a partnership between Google and Yahoo! "will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising".

Google announced in June that it had agreed to pump Yahoo!'s pages with search ads and declared "we think it is good for users, advertisers and publishers". The deal is non-exclusive and leaves it up to Yahoo! to decide when to use Google's ad-placing platform rather than its own.

If regulators approve the tie-in, about 90 per cent of the search advertising market will be bound up by the pair. Microsoft, which had been trying to buy Yahoo!, was outraged, predictably decrying Google as a monopolist. Competition watchdogs are likely to take complaints from competitiors with a hefty pinch of salt, however.

The intervention of the ANA this weekend is more significant. Google's enormous and growing power over the online advertising business has until now seemingly dissuaded its customers from protesting.

In its statement responding to the ANA, Yahoo! said it believes relying on Google for making money sometimes will make it stronger. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.